EY executives have a “high sensitivity” to AI. This is what it offers.

AI For Business


Although AI is advancing every day, EY’s global chief innovation officer told Business Insider that there are still signs of the responses it will generate.

Mr. Depa leads the global AI, data and innovation strategy for a Big Four company, and part of his job includes overseeing how employees integrate AI.

This advantage gave Depa “high sensitivity” for detecting AI-generated works. He is committed to technology and has not set limits on how often employees can use it, but said AI should be used to amplify human creativity, not replace it. He said there are situations where there is “too much AI” and where the person is “not injecting any original thought.”

In that case, “the efficiency and effectiveness of the AI ​​will be a little bit lower,” Depa said. The executive added that it’s important to maintain a sense of individuality and style so that everyone doesn’t sound the same.

As companies encourage their employees to embrace AI, Depa’s comments highlight the fine line between employees using technology as a tool and becoming overly reliant on it.

Employees may want their bosses to know that they’re up to date with the latest technology, but they may not want their bosses to know. just How dependent they are on it. According to a Business Insider survey of 220 people. When asked if they hide or downplay the use of AI at work, 40% said yes or sometimes.

Depa said he noticed several signs that the AI-generated responses contained mistakes. Although AI tools have improved significantly, they can still cause hallucinations. Depa says there are several other writing and presentation-specific examples that point to AI.

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When it comes to written communications, Depa said there are some signals that indicate they are generated by AI with minimal human oversight or input.

The most common is neutral, overly formal writing. He added that AI-generated texts can lack personal aspects, emotion and humor.

Other times, the writing is so sophisticated that there is no variation in pattern, structure, or flow. He said AI-generated texts tend to sound generic or corporate, and sometimes rely too much on buzzwords and descriptive text.

Another red flag is repetitive language, such as relying on the same phrase or sentence structure to open multiple sentences or paragraphs.

In general, Depa advises teams to create their own content, including the bullet points and messages they want to convey, and ask AI tools to refine it. Depa said that if used correctly, AI tools can challenge your thinking.

“I think it’s much more productive to write it yourself first and then ask AI to enhance it for you,” Depa says.

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Depa said in his presentation that over-reliance on AI results in surface-level insights lacking concrete examples. Another problem is when a topic is covered so broadly that there is little consideration for the audience.

He also warned of intentional “hedging” by AI. He said AI often avoids making clear recommendations and offers alternatives.

“When I see vague expressions or general descriptions that don’t actually say anything, I often say it’s AI,” Depa says.





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