May 31—LIMA — The business sector is leveraging a variety of tools to help companies grow, and on Friday morning, David Haus, dean of the College of Technology and Liberal Arts, and Jessika Phillips of the NOW Marketing Group discussed the use of artificial intelligence in the workplace.
“Every company is an AI company, whether they think of it that way or not,” House said. “These tools are everywhere and are becoming part of the general things we use every day in the office. Even if you use Microsoft Office, there are AI tools now.”
House also said the use of AI would help with efficiency.
“One of the ways we're really using AI is to use it to get extra time,” Phillips says. “For example, if you go to a meeting and you're trying to take notes, you can get distracted. We use Otter.ai, which helps simplify things.”
Phillips also said that companies can use AI to boost creativity in marketing. House said that AI can be used in companies' writing. Speakers said various programs can help overcome writer's block. House also said there are drawbacks to using AI in writing.
“The downside is that AI isn't easy to use,” House says. “Another downside is that a lot of AI tools are free, so buyer beware.”
Speakers said using AI for writing can mean the results won't resemble the business owner's “tone of voice,” and House said some AI can be trained to mimic one's own writing style and creativity.
“You can also use the Google Teachable Machine,” House says, “so management can train the tool. It's important to get input from employees because it's important to get that perspective on any business process.”
NOW Marketing Group's website says AI can also be used in customer service, financial and inventory management, recruiting and more.
For more information and tools, visit nowmarketinggroup.com/ai.
