Amman — Individuals in 2023 will spend an average of 17 hours a week watching videos online. His TikTok, a short-form video hosting service, is his most popular application, and Facebook, Instagram, YouTube, and Snapchat have all introduced short-form videos into their feeds.
It’s no exaggeration to say that video content is driving entertainment, engagement, and digital interaction.
This move to video is nothing new for content creators in the Middle East. However, with the introduction of AI, the challenge has been to streamline the process of giving Arabic speakers access to the same tools available in English.
AI has been accused of leaving Arabic speakers behind. With this in mind, and the rapid proliferation of tools to help content creators, especially video content creators, we set our sights on filling the gap with local startups.
A subsidiary of parent company Bith.TV, Bith.AI is leading innovation on the macro scale in the MENA region and on the micro scale in Jordan. what is their purpose? To facilitate content creation.
Omar Duweik, CEO and co-founder of both software developments, is a Georgetown University alumnus and former Jordanian footballer with extensive documentation on startups and developments that combine media and technology. . .
“Ever since I was a football player, I have always been interested in technology and design. That was it,” Dwake said.
For “Bith” in particular, “I can say that curiosity led me to work on this particular point of reference: content creation and video editing.”
Save your team with a 180 degree turn
Dwake became interested in the entrepreneurial world after an injury interrupted his football career. Despite the changes, he found a way to combine his interest in technology with his passion for sports.
In 2019, Dwake was working on a tech company called “digitalasport.” The company essentially targeted professional sports teams and stadiums with the aim of improving the fan experience through digital touchpoints (direct or indirect online interactions between customers and brands).
When the COVID-19 pandemic hit, the tech industry, like everything else, took a hit, and it was only a matter of time before the company ran out of money. They were short of cash.
At a crossroads, Dweck decided to radically change the direction of the team.
“We have a great team.
The decision to turn around was influenced by support. Investors inside and outside Jordan, including Oasis 500, had faith in the team. And given the impact of the pandemic on the sports industry, the team made a 180-degree turn.
The team said, “Everyone was passionate about games and content. We knew how difficult video editing was, so we started Bith.TV.”
Bith.TV came out in 2020-2021.
Bith.TV aims to make the entire video content creation experience down to the tiniest detail as seamless and accessible as possible.
AI integration
Bith.TV was created primarily to help gamers, but its user base has gradually expanded to include other content creators. Bith.TV originally wanted to make video editing affordable for the average Joe.
At the same time, artificial intelligence (AI) has also emerged globally.
Bith.TV took advantage of this rise to seize an opportunity.
For Bith, AI was built on existing concepts. Initially, the focus was on including on-screen transcriptions in over 50 languages, including Arabic. In terms of accuracy, a conservative number is 88%. actually higher than that.
“There are many stories to share, but creators lack the ability to do storytelling through editing,” Dwake said.
Tells the beginning of “Bith.AI”. This software allows any creator to convert text into high quality video. This he can do in two different flows. First, AI can generate and manage the entire project, or creators can take an active role in creating the video.
The technology is simple and divided into several steps. First, given a particular platform and topic, it creates a script that takes about 10 seconds to generate. When it comes to themes, the options are endless. Then choose from a number of narration voices. The options aren’t limited to just being male or female, and “it doesn’t matter what persona you feel,” Dwake said, including the age and rhythm of the avatar.
The technology is intentionally designed with a range of choices for inclusiveness and diversity.
The software then generates subtitles in one of 50 languages while recommending visuals and animations based on the script. Music is automatically selected based on your mood and overall genre. The second flow allows creators to actively participate in the production by editing and adding personal final touches. This video can be uploaded and cross-posted to any social media platform through Bith.AI.
The model used is built on top of OpenAI’s Whisper prototype, in addition to the assistance of third-party solutions. Whisper is OpenAI’s software for automatic speech recognition, speech translation, and language identification.
The company hopes other developers will use the public application programming interface and Whisper’s architecture to build more progressively sophisticated applications and software as services.
As the debate surrounding artificial intelligence continues, the potential impact of artificial intelligence on humanity is the subject of intense debate. Prominent publications have raised concerns about the existential threat posed by AI, and governments and societies are wary of AI’s commodification and potential consequences.
“It’s important to be realistic and recognize that human curiosity is an unstoppable force that will inevitably lead us to where we are today.” I am concerned that it will be misused. “One of the things that worries me about AI, he said, is the idea that we ended up building something that works on its own.”
Dwake also said the big benefits are potential advances in health care, education and productivity.
successful launch
Earlier this month, Bith.AI launched an early access waitlist for the first 1,000 users to experience the first version of the AI video generator to test market response. Within his first 10 days of signing up, the count was one digit off the mark.
“We want to make sure it’s solid enough to provide enough excitement for users to pay for,” says Dweik of ideal feedback.
Funding and niche expertise are two of the challenges they face today. In the region, “yet we’re at a stage that’s not like Silicon Valley,” he says.
Despite having good advisers, he said: “There are a lot of tech giants in Silicon Valley who have already started their own companies. They have proven their own model. I wish there were more.”
Dwake reiterated that it was not due to incompetence, especially within the kingdom. He went on to insist that Jordan “we have great talent”.
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