Elon Musk is doubling his efforts in the generative AI landscape. In addition to his Xai, which recently acquired X (formerly Twitter) for $33 billion, the billionaire has announced plans to build a “purely AI software company” called Macrohard.
He announced earlier today at X, asking field experts to join Xai and help build the company. “It's a tongue-like name, but the project is very realistic!” Musk has been added.
Join @xai to help you build a purely AI software company called Macrohard. It's a tongue-like name, but the project is very realistic! As a rule, it should be possible to simulate, given that software companies like Microsoft don't manufacture physical hardware…August 22, 2025
The announcement has received mixed reactions across social media, and has been memes and hard work.
However, Elon Musk is not entirely correct about Microsoft being a completely software company. Microsoft is well known for developing software such as Windows. The Microsoft 365 office, which has been widely adopted by users around the world for many years, has also dabbled in hardware development, including computing, gaming and mobile hardware (RIP Windows Phone).
However, the masks have not completely left the base. Much of the company's hardware and services are shipped early to Microsoft's cemetery. While criticizing Microsoft's lack of direction and mission, as our executive editor Jez Corden shows:
“Microsoft as an entity no longer has a real direction, no belief, and, importantly, no real willingness to compete. Microsoft represents the pinnacle of late capitalism where failure is rewarded, and its ability to shift capital rapidly negates the need to reach consumers and society's public.
Microsoft seems increasingly going to places where other companies, true innovators, say they have money. How does Xbox, Surface, or Windows 11 grow without the curation of risk, investment, or consumer trust? In a world where Microsoft has enough capital to move wherever the wind blows, it simply doesn't seem to bother. There's no need to do this. ”
More recently, Microsoft CEO Satya Nadella has shown that the company is changing the focus of Bill Gates. “Software Factory” A vision for three core businesses: AI, security and quality.
When Bill founded Microsoft, he envisioned a software factory that was not limited by a single product or category, as well as a software company. The idea has guided us for decades. But today, that's not enough anymore.
Bill Gates, co-founder of Microsoft
Over the past few years, Microsoft appears to have doubled its AI efforts, especially after investing billions of dollars in Openai. The tech giant has since integrated next-generation AI capabilities across Tech Stack.
Despite efforts to improve the user experience of Windows Copilot, users appear to be leaning towards Openai's ChatGPT. Even companies seem to prefer ChatGpt over Copilot, despite both tools being based on the same technology.
Elon Musk's feud with Microsoft and Openry

The billionaire has been in the Openai and Microsoft cases since leaving the ChatGpt maker's board of directors. He filed two separate lawsuits against the AI company, citing the severe betrayal of its founding mission after announcing its intention to evolve into a for-profit amid immense pressure from investors.
Openai, Inc. has been converted into a closed, virtually subsidiary of Microsoft, the world's largest technology company. Under the new board, it is not just being developed, but is actually improving the AGI to maximize the profits of Microsoft, not for the benefit of humanity. This was a severe betrayal of the establishment agreement.
Elon Musk
Microsoft's partnership with OpenAI has attracted a lot of attention across the tech industry, with executives like Salesforce CEO Marc Benioff predicting that Microsoft will not use Openai's technology in the future following the announcement of its $500 billion Stargate project to accelerate the construction of data centers across the US to enhance the advancement of AI companies.
But the best tech bromance ever appears to be fraying following an open new mission to evolve into a for-profit company. Several reports suggest that Microsoft is suppressing its migration plan to protect its best interests. “What we're trying to do is Microsoft's nuclear option.” Added Openai insider.
After the launch of Openai's GPT-5 model, Elon Musk showed it “Openai is planning to eat Microsoft Alive.” However, Satya Nadella and Sam Altman do not seem to be outrageous with this claim. “People have been trying for 50 years. That's the fun of it! Every day you learn something new, innovate, partner and compete.” Added Microsoft CEO.
