Easy Live will unveil the major innovations of real-time sports interactivity at IBC2025. The company's showcase highlights how sports broadcasters and leagues are using Live easily to enhance audience engagement, unlock new ad inventory and deploy interactive experiences across all digital screens.
IBC2025 will also mark the public debut of DataPort, which facilitated Live's new AI workflow tools. Designed to automate graphical overlay creation, data mapping and real-time deployment, the solution leverages generation AI and machine learning to enable broadcasters to accelerate time, reduce production overhead, and start a fully interactive, personalized experience along the way.
“At IBC2025, we show that graphical overlays are no longer great innovations, but now a strategic and economic need.” CEO Kjetil Horneland makes Live easy. “After working with nearly a decade with Tier-1 broadcasters and many of the world's biggest sports leagues, the Overlay was launched in just a few days, and has been extremely popular with viewers, greatly increasing the time of the scenery, and at IBC2025, it proves that the broadcasters and leagues are in charge of every clean, all clean. Importantly, it shows how easy it is to unlock that possibility with scalable tools that bring real results.”
Live's Service as Software (SaaS) platform enhances the deployment of mobile, web and connected television across its entirety, supporting interactive sports coverage with turnkey experiences in American football, baseball, basketball, ice hockey, soccer and tennis. The company's recent developments include ATP Media, Gotham Sports Network, La Liga, France's M6+, and Servus TV streaming from Austria's UEFA Euro 2024 and Yes Network.
These deployments demonstrate the platform's ability to monetize at scale. Rather than disrupt the viewing experience, broadcasters can insert interactive sponsor content around pivotal game moments such as goals, home runs, and slam dunks through immersive overlays that enhance the viewing experience. A simple live service can be deployed in a few days and seamlessly integrates with major ad servers, including Google Ad Manager.
The DataPort AI workflow tool meets the growing demand for scalable and efficient production across a fragmented OTT platform. Analyzing unstructured sports data automatically generates overlays, contextual ads, and engagement features such as polls and trivia, to accelerate content creation and maximize revenue potential.
