On the show floor, ease Live shows you how DataPort uses generated AI and machine learning to automate interactive overlays, increased engagement, ad revenue, and personalized viewing across all screens.
Ease Live is set to showcase real-time sports interactive innovations at IBC 2025. The company spotlights that top sports broadcasters and leagues are leveraging the platform to increase audience engagement, expand monetization opportunities and deliver dynamic, interactive content across mobile, web and connected television platforms.
A key highlight of the event is the public debut of DataPort, Ease Live's new AI workflow tool. Designed to automate the creation and deployment of Interactive Graphics, DataPort utilizes generation AI and machine learning to streamline processes such as data mapping and overlay design. This allows broadcasters to launch personalized real-time experiences even during live matches, significantly reducing production times and costs.
CEO Kjetil Horneland uses live performances. “In IBC2025 we show that graphical overlays are no longer great innovation, but now a strategic and economic need. After nearly a decade of dealing with tier 1 broadcasting stations and many of the world's largest sports leagues, we can provide a massive overview. In IBC2025 we show that broadcasters and leagues have millions of dollars left on the table by activating all screens with sponsored content.
Ease Live's software As-a-Service platform already features interactive sports coverage for organizations such as ATP Media, LA La Liga, Gotham Sports Network, Yes Network, France's M6+ and Austria's SEVUS TV. It also integrates easily with major ad servers such as Google Ad Manager, allowing advertisers to accurately target audiences.
DataPort allows broadcasters to automate the generation of contextual ads, polls, trivia and other engagement tools across the fragmented OTT ecosystem. The platform's ability to handle both structured and unstructured sports data provides a scalable solution for delivering interactive, monetisable content at speed and scale.
