DoubleVerify is expanding its commitment to artificial intelligence with the launch of DV Neura, a new AI engine designed to power everything from media verification and content classification to campaign optimization and automated ad buying workflows.
The company says DV Neura serves as the cognitive layer for the entire DV Media AdVantage platform, integrating various AI-powered features into a single framework. The announcement comes as advertisers and technology providers race to develop so-called agent advertising systems that use AI to not only analyze campaigns but also make and execute decisions on behalf of marketers.
“Most agent advertising innovation remains locked in silos, with AI-enabled capabilities and point solutions disconnected from broader advertiser opportunities and core platforms,” CEO Mark Zagorski said in a statement. “DV Neura changes this by connecting DV’s AI-powered capabilities across platforms.”
A key feature is the new DV Neura Insight Agent, which gives advertisers access to campaign data and performance insights using conversational AI tools. Through support for the open standard Model Context Protocol, advertisers can connect Anthropic’s Claude assistant to DV’s platform and query campaign performance using natural language prompts rather than traditional dashboards and reports. According to DoubleVerify, integration with Google Gemini, Microsoft Copilot, and other AI assistants is planned.
The company is also developing the DV Neura Activation Agent, which goes a step further by automatically executing approved campaign changes within advertiser-defined guardrails and is expected to be released during the third quarter.
DoubleVerify positions this effort as an effort to bring transparency and governance to the growing interest in AI-driven media buying. Rather than replacing human oversight, advertisers maintain control over the actions automated systems can take, the company said.
The new platform also expands the role AI plays in DoubleVerify’s core media quality products. According to DV, Neura combines large-scale language models, machine learning systems, and deterministic rules to improve the classification of content across audio, text, images, and video. This approach helps DV interpret new topics and nuanced meanings, and says it has increased content classification results by nearly 300 times.
The announcement also provided a glimpse at the scale of DoubleVerify’s AI operations. The company announced that since the beginning of the year, it has monitored or blocked more than 500 million ad impressions appearing on AI-generated “slop” sites and other sites characterized as low-quality AI-generated environments. Meanwhile, the company’s Scibids AI optimization technology currently processes approximately 25 billion ad impressions each month.
The release will take place through a series of steps. Recent AI-related product announcements This includes new tools focused on identifying low-quality AI-generated content and expanded suitability measurement capabilities for emerging digital media channels. As advertisers increasingly look for ways to manage growing media data and campaign complexity, DoubleVerify is betting that AI-powered agents will become central to how digital advertising is planned, optimized and measured.
“While AI is changing the way advertising is run, it remains the same: transparency, control, and measurable performance that advertisers need most,” Zagorski said. “DV Neura provides advertisers with the intelligence and infrastructure to operate with confidence in a more automated, agent-driven world.”
