Disney+ may soon feature AI-generated video content.
During Disney’s fourth-quarter and full-year 2025 earnings conference call this week, CEO Bob Iger hinted at the “biggest, most significant changes from a product perspective, from a technology perspective” to the platform since its launch in 2019.
One is very simple. Content as part of a $1.5 billion deal with Epic Games. fortnite Manufacturer. Iger noted that most of that will continue to involve Disney IP. fortniteas we saw recently, a large simpsons Although it’s a crossover event, he hinted that “a lot of game-like features” will also be coming to Disney+. It’s very logical and harmless.
But Iger said the other big change that Disney is very bullish on is AI-generated content for users.
“Another thing we’re really looking forward to is what AI will allow us to do: give Disney+ users a more engaging experience, including the ability to create user-generated content and consume content (primarily short-form) created by other users,” Iger teased. which one Sounds similar to the weird Meta Vibes app, but it’s inside Disney+ and only includes Disney content.
It’s unclear exactly what form this will take, especially considering Disney’s vast catalog of intellectual property. Will it be limited to specific characters or franchises? “We need to protect our intellectual property,” Iger said, without elaborating. Iger also wouldn’t say when such a feature would be available, only that Disney was in “productive conversations” with an unnamed AI company.
Of course, there are countless reasons to put off this news. First of all, Disney is one of the pioneers of animation, a handcrafted artistic medium, so it’s terrible to think of AI failure based on all of that. Disney is also one of the biggest companies in history, so they can easily pay human artists instead of investing in drivel like this.
And of course, even if Disney is ultimately convinced that it’s “protecting” its IP, there’s no guarantee that the generated AI is ethically sourcing its content (especially since we’ve seen how easy it is for people to use tools like Bing to create AI-generated images of characters like Disney’s own Mickey Mouse in aggressive situations like the execution of 9/11). Aside from protecting its own IP, how will Disney ensure that its AI isn’t stealing content? The same goes for other online sites.
But who cares when you can create your own AI slop featuring Spider-Man, Elsa, and Luke Skywalker?
Via: The Hollywood Reporter
MobileSyrup may earn commissions from purchases made through our links, which help fund the journalism we provide for free on our website. These links do not influence our editorial content. Please support us here.
