Today's News Digest: Social video will grow 16% in 2024. UK watchdog to investigate Amazon and Microsoft's AI relationship. Meta ad tracking under EU surveillance
According to IAB research, total spending on digital video advertising is expected to increase by 16% this year. By the end of the year, digital video advertising revenue is expected to reach US$36bn (£28.77). Meanwhile, social video has recorded 20% year-over-year growth in his second year, and CTV is expected to grow by 12% in his second year. Looking back over the past four years, the share of ad spend has shifted from terrestrial TV to digital video by nearly 20% and now accounts for 52% of the total market.
With antitrust concerns at an all-time high, the UK's Competition and Markets Authority (CMA) will investigate whether the close relationships between certain big tech companies and start-ups fall within the scope of its merger rules. It has started. The companies targeted for surveillance are Microsoft, Amazon, Mistral AI, and Anthropic. This follows his CMA-published report outlining the key risks to effective competition in the AI-based models market.
Meta cannot escape surveillance either. The company's ad-tracking business could face further scrutiny from the EU. Privacy laws in the region limit how long people's data can be used for targeted advertising. This will impact Meta because its ad tracking business model relies on vast amounts of data that builds individual profiles. The Court of Justice of the European Union is currently considering “to what extent the data storage period and the amount of data processed are justified, taking into account the legitimate purpose of processing the data for personalized advertising purposes.” It is necessary to judge.
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