“Digital Cloning” MR Firm Native AI Seed Fund
April 11, 2023
New York-based market intelligence platform Native AI has raised $3.5 million in a seed round to help brands digitally clone target customers into test groups, ask them questions, and get actionable recommendations. We have expanded our services to support
The company uses generative AI and real-time industry, consumer, and product data (first- and third-party) to create “clones” of brands’ target customers and consumers. Users can ask technology’s “digital twin” questions about their preferences, habits and products and receive “unbiased answers” in minutes.
According to the company, Native’s AI can also be configured for specific audiences, personas, customer bases, or company-specific data, resulting in more targeted and less biased recommendations than traditional MRs and consumer research. You can create a date. CEO and co-founder of his Frank Pica (pictured) commented: Imagine being able to chat anywhere, anytime with a custom clone of your target audience. This makes customer engagement significantly deeper, faster, better and more cost-effective than what was possible with traditional market research.
Seed funding was led by JumpStart Ventures and Ivy Ventures, with participation from 11 Tribes Ventures and Connectic Ventures. Jerry Frantz, president of JumpStart Ventures, said the market potential for generative AI and digital twin technologies is exploding, and Native is “at the forefront” of integrating these technologies.
Website: www.goative.ai .