The first wave of generative apps and website tools has allowed most people to create simple prototypes. And in doing so, it unleashed appetites among entrepreneurs, marketers and designers, and became an autonomous product manufacturer out of the need to hire a development team.
However, his appetite was frustrating. Tools rarely provide the desired visual and functional results with a predictable number of prompts.
This is where Dazl intervene. Product manufacturers provide the accuracy and reliability they need to turn ideas into real software. Dazl's unique technology bridges the gap between creative and expressive intentions and ultimate work products, fostering a true partnership between manufacturers and AI. The result is a single platform that has consistent output, production-ready and allows creators to build with confidence.
Dazl is designed to improve the accuracy of quick interpretations, resulting in less trial and error while communicating with AI. It also ensures that AI does not lose context, resulting in less mistakes and significantly less frustration.
“We've been looking for a founding team that not only understands the possibilities of AI, but also has experience in realizing that vision,” he said. Roy Saaa general partner of 40RTY fund, who was also one of WIX's first investors 18 years ago. “Nadav's legacy with WIX, who played a key role in building one of the most impactful platforms in the digital age, is invaluable. Alongside Assaf, a veteran leader in product innovation, the duo is poised to solve one of the most pressing issues in today's product development through Dazl.
“When Wix was founded, website builders were already there. They gave you something basic and functional, not something you were proud to call yourself. Wix allowed people to create sites with beauty, personality and creativity. Nadav Abrahamico-founder of Wix and Dazl. “The Generator AI can generate prototypes, but it's not that we allow creators to build apps that reflect their vision. Our goal is to unlock the next level. So creating apps will be as expressive as WIX.”
Assaf Sagy, CEO and co-founder of DAZL, said: “At Tiktok, we saw firsthand how expressive creativity has reconstructed culture globally. Using Dazl, we bring the same leap into product creation, providing creators with the fidelity, creativity and control to shape applications using AI.”
Early adopters eager to join the journey can join the waitlist now at Dazl's website https://dazl.dev/.
Notes for the editor
Research support*
- The 2025 Stack Overflow Developer Survey highlights this frustration. 66% of developers said they were dissatisfied with the “almost correct but not perfect” AI output, while 45% reported that Debugging ai Generated code takes longer than they actually write it themselves.
- In the 2025 MIT Media Lab report, only 5% of custom enterprise efforts to integrate AI into the development process actually reach production, primarily because prototypes collapse before they become reliable and usable applications.
About Dazl
Dazzle was founded by Nadav AbrahamiWith co-founders of Wix.com and co-founders of Assaf Sagy, former global gaming head of Tiktok, along with 30 senior Wix veteran web and AI engineers. The team is building technology that provides reliable production-ready apps. Dazl aims to make app creation more intuitive, expressive and scalable by enabling true human-AI partnerships. This unleashes the next era of software development.
Media Contact
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