DALLAS, Texas, March 5, 2026 (Newswire.com) –
HighLevel today announced that entrepreneur, investor, and Shark Tank star Daymond John has partnered with the company to support its AI-powered approach to building modern businesses, building on HighLevel’s already established momentum as one of the fastest-growing platforms that entrepreneurs rely on as they build, operate, and scale in an increasingly AI-driven economy.
John’s collaboration with HighLevel reflects a shared belief in how real businesses win. HighLevel is focused on building intelligence, automation, and ownership into a company’s core operating system. Meanwhile, John has decades of experience helping founders prioritize discipline, execution, and long-term value creation. This alignment reinforces the simple belief that sustainable growth is not driven by hype or fragmented tools, but by strong systems that strengthen over time.
As artificial intelligence reshapes the way businesses operate, many entrepreneurs are navigating increased uncertainty, pressure to rapidly deploy AI, fear of being left behind, and concerns that technology will replace rather than augment human efforts. At the same time, a disconnected technology stack continues to add complexity rather than clarity. HighLevel was built to address this moment by providing a unified foundation for how companies communicate, sell, operate, and grow, empowering entrepreneurs to use AI as a lever rather than a replacement, while maintaining control as they scale.
“Entrepreneurs don’t need more tools; they need a system that actually works,” said Daymond John, Founder of FUBU and Star of Shark Tank. “What attracted me to HighLevel is its focus on real infrastructure, not shortcuts or hype. It’s about helping business owners build with intention, leverage AI in practical ways, and create companies that last.”
Rather than layering new capabilities onto an already complex stack, HighLevel embeds intelligence directly into the foundation of business operations to support consistent execution, better decision-making, and long-term resiliency. This systems-first approach reflects a broader shift in how growth-oriented companies are thinking about technology and positioning HighLevel beyond traditional marketing software and toward a core business infrastructure role.
“HighLevel exists to help people not only manage campaigns, but build businesses,” said Shaun Clark, co-founder of HighLevel. “Daymond has always championed ownership, execution and long-term thinking. His support strengthens the momentum we are building and is deeply aligned with our view of the future of the business.”
The collaboration also highlights the growing recognition among operators and investors alike that AI-driven growth is not about chasing the latest capabilities, but about building systems that support sustainable execution over the long term. Companies that embed intelligence into their workflows are well-positioned to scale predictably while maintaining clarity, reliability, and control.
“AI should make business simpler and more human, not more fragmented,” said Varun Vairavan, co-founder of HighLevel. “We are focused on embedding intelligence at the core of business operations, so entrepreneurs can spend less time managing technology and more time building value.”
“Essentially, this is about access and collaboration,” said Robin Alex, co-founder of HighLevel. “Entrepreneurs need systems that give them clarity, confidence, and the ability to scale sustainably. Having leaders like Daymond John recognize what we’re building strengthens our ability to deliver on that promise.”
With Daymond John buying into that vision, HighLevel continues to strengthen its role as an operating system built by entrepreneurs for entrepreneurs, expanding its ecosystem around disciplined execution, ownership, and systems-driven growth in an era where scale and efficiency increasingly rely on intelligent infrastructure.
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About high level
HighLevel is an AI-powered business operating system built for entrepreneurs, agencies, and growing businesses. Today, more than 1 million companies use HighLevel to power their marketing, sales, customer communications, automation, and core business workflows, enabling them to operate more efficiently, scale predictably, and build lasting value.
About Daymond John
Daymond John is the founder and CEO of FUBU, a company he started with a $100,000 mortgage on his mother’s home and grew into a globally recognized $6 billion lifestyle brand. Today, he continues to be respected as one of the greatest minds in marketing and branding, bringing this expertise to a variety of industries. Daymond is a five-time Emmy Award-winning co-star on ABC’s “Shark Tank,” one of the most popular keynote speakers, and CEO of his consulting company, Shark Group.
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sauce: High Level LLC
Source: High Level LLC
