RIYADH: In a significant step towards reinventing enterprise artificial intelligence, Public Investment Fund-backed Humane has partnered with US-based AI company Turing to launch the world’s first marketplace for enterprise-grade AI agents.
“The next wave of AI is about a system of agents working together across an organization. Humain One is designed to enable that,” Humain CEO Tareq Amin told Arab News.
Established in 2025 under Saudi Arabia’s PIF, Humain is a key pillar of Saudi Arabia’s Vision 2030 strategy to build a globally competitive AI sector. Through its partnership with Turing, the company is developing a scalable marketplace infrastructure that enables developers to publish AI agents, enterprises to seamlessly deploy them, and the broader ecosystem to grow globally.
“By partnering with Turing, we are building a marketplace infrastructure that allows developers to publish their agents, enterprises to deploy them with confidence, and enables the broader AI ecosystem to grow on a foundation built to scale globally.”
Turing’s role extends beyond development. The company is also Humain One’s first US-based customer, underscoring Saudi Arabia’s emergence not only as a hub for AI innovation, but also as a global exporter of enterprise technology platforms.
Announced at the FII Priority Summit in Miami, the marketplace will be hosted on Humain’s platform, Humain One. General manager Saejong Lee described it as “an app store for AI, but built specifically for business.”
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• Humain One is positioned as the world’s first enterprise-scale AI agent marketplace, allowing businesses to deploy AI agents as easily as installing an app.
• The platform allows multiple AI agents to work together to automate complex workflows across departments such as finance, human resources, and operations.
• All AI agents undergo rigorous testing and certification before being listed, ensuring enterprise-grade security, reliability, and performance.
The initiative forms part of Humane’s broader strategy to develop large-scale AI infrastructure in Saudi Arabia, including plans for large-scale data center capacity and partnerships with global chipmakers such as Nvidia.
The platform allows businesses to browse off-the-shelf AI agents developed by Humain or third-party contributors and deploy them directly into their operations. Organizations can also build their own agents and share them internally across departments.
“This process is designed to be easy,” Lee said.
First, developers create and test AI agents in a secure sandbox environment before deploying them in real business systems. Once validation is complete, the agent is packaged and listed in the marketplace, allowing the platform to automatically handle installation and deployment.
“Turing is contributing to the underlying architecture of the market, particularly in areas such as model evaluation, fine-tuning, inference systems, and enterprise AI deployment,” Jonathan Siddarth, Turing co-founder and CEO, told Arab News.
A key feature of this platform is its integrated infrastructure. All AI agents operate within the same environment, minimizing risks related to security, compatibility, and integration when new agents are introduced.
“Enterprises have a lot of control over how they configure and manage their AI agents,” Lee says.
“Enterprises are not limited to off-the-shelf agents; they can build custom agents for their specific needs or modify existing agents to suit their workflows.”
Humain One also supports a coordinated multi-agent system, allowing different agents to work together seamlessly. For example, one agent can manage invoice processing, another agent can handle communications with suppliers, and the platform can automatically route information between agents.
To ensure control and governance, IT teams can define strict rules for access, data processing, and agent privileges through a central management interface.
The platform’s pricing model is designed for flexibility, offering options such as usage-based billing, pre-purchased compute capacity, and per-user licensing.
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Humain One is also introducing a revenue-sharing model for developers and organizations that publish AI agents to the marketplace. This allows companies to monetize internally developed solutions by making them available to others.
“It’s similar to how developers make money from the apps they publish on smartphone app stores,” Lee said.
“One of the core problems facing enterprises today is the inability of different AI tools to communicate with each other.Humain One is designed to solve this from the ground up.
“All agents are built on the same platform, so they share the same infrastructure, data connectivity, and security controls by default,” Lee explained.
The platform provides businesses with a single dashboard to manage agents, monitor performance, track costs, and implement updates. This centralized approach eliminates the need to operate multiple disconnected AI systems.
It also enables seamless data sharing between cross-functional agents. For example, human resources agents and financial agents can automatically exchange relevant information based on predefined organizational rules.
“This is important because most companies end up using AI tools from multiple vendors, and Humain One ensures these tools work together.”
To maintain quality and trust at scale, Humane and Turing establish governance, safety, and performance standards for all marketplace agents.
All agents must pass a rigorous certification process before becoming available. This includes automated testing across a variety of scenarios, accuracy validation, and protection against unreliable or harmful output. Security checks are also performed to identify vulnerabilities before deployment, and compliance teams have access to a full certification record.
Lee added that Humain is working with Turing to enhance capabilities such as advanced simulation environments and AI policy enforcement tools.
“Saudi Arabia has invested heavily to become a major player in the global AI space. Humain One is part of turning that ambition into a practical reality,” said Lee.
Saudi Arabia’s AI ambitions are further supported by major global investments, including Humane’s $3 billion stake in Elon Musk’s xAI, underscoring the kingdom’s intention to help shape the future of the global AI ecosystem.
“By building a complete marketplace and deployment platform in the country, Saudi Arabia is developing the infrastructure needed to run enterprise AI at scale.”
For Saudi businesses and government agencies, the platform provides a reliable, locally operated solution that is in line with the country’s regulatory requirements. At the same time, it provides international AI companies with a clear path to one of the world’s fastest growing AI markets.
Although no official launch date has been announced, Humain One’s announcement marks an early and strategic move to define an emerging market for enterprise AI agents.
