Artificial intelligence is still all the rage. Generative AI, which can spit out images and text, is growing in popularity as more AI-enabled tools emerge.
“Generative AI tools are not a passing fad. They will become more and more present in our daily lives,” reported The Wall Street Journal. If you haven’t already, see how these tools can be incorporated into your workflow and try out some of them.
The Wall Street Journal article highlights several tools you may have already heard of, including ChatGPT, Bing, and Bard. But you may have never heard of something like:
- According to the WSJ, Adobe Firefly, an image generator, lets users enter a text description to create images, textures that appear over the text, styles, and more. Adobe Firefly also lets you remove objects and scale up image proportions.
- AI-powered audio generators are also gaining popularity. Tools such as Elemental Labscan’s Prime Voice replicate people’s voices. Prime Voice AI takes text-to-speech and voice cloning software to the next level, allowing you to narrate news articles, storytelling, and other types of long-form content.
- AI also makes note-taking and action item tracking a little easier with OtterPilot. This tool allows individuals and organizations to record meetings, transcribe notes, and summarize activities. At PR Daily, we pledge to trust this tool.
why it matters: For PR professionals, using artificial intelligence to enhance brands and make their jobs faster and easier is fast becoming a standard part of their profession.
Stay curious and experiment as you discover, learn, and practice new AI trends and components. Developing the capabilities of this AI will keep you ahead of the game. The creative use of these AI tools will prove beneficial to your work in the short and long term.
Of course, you should also be aware of various issues that can affect your ability to use these tools. Data privacy issues, copyright issues, being transparent to stakeholders about when, how and why these tools were used. But by moving forward with integrity and creativity, we can find ways to stay ahead of the curve.
Artificial intelligence is rapidly reshaping the job role of communicators, but knowing how and when to use AI tools will continue to be an invaluable part of the job.
New York paper maintains position after local government expresses dissatisfaction with reports
Delaware, New York newspaper The Reporter faced opposition from local government over its coverage, but the local government won’t back down, The New York Times reported.
Tina Morey, a Delaware county official, was unhappy with how the newspaper reported on the county government and wanted Reporters publisher Kim Shepard to “do something” about the lack of positive coverage.
According to the article, none of that happened under Mr. Shepard’s watch. Shortly after a press controversy in the fall of 2019, The Reporter lost its expensive $13,000 a year print advertising county contract.
This dealt a heavy blow to the newspaper, which has about 4,000 subscribers. This is not an isolated incident, but a growing trend of local newspapers being hit financially by government officials disgruntled with editorial coverage. Newspapers in Colorado, New Jersey, California, North Carolina and elsewhere have been stripped of their advertising contracts because their stories occasionally (but inevitably) cast a negative light on local governments, according to the article. The NYT reports that it is feeling the pinch. . If newspapers can’t tell the truth about government events, who will?
Richard Carpel, executive director of the Public Notice Resource Center, a nonprofit that monitors government candor, said, “The situation in which contracts and laws are used to attack newspapers is getting worse each year. There are,” he said.
why it matters: The Reporter and other affected newspapers continue to take a stand against local authorities unhappy with the government’s coverage of events.
This is a solemn reminder for the PR industry that, while times are certainly changing for the news industry, staying true to one’s beliefs should always be remembered. It’s easy to see the press as enemies, as these local governments do. But no matter what kind of organization you represent, the media can be a valuable ally. Our symbiotic relationship may be controversial, but we need each other to thrive.
Editor’s pick:
- Morning Consult says the sports betting industry wants to involve Gen Z and women more. Millennials, men and high-income earners are already big bettors. According to a Morning Consult survey, 74% of female survey participants said they would not participate in gambling “whether legal or not.”
- According to PR Newswire, Dove Men+Care is running a new campaign called #CongratsItsADad to highlight how the birth of a new baby is a new chapter for fathers. The campaign aims to recognize men who “received the ultimate gift of the birth of a child this year.” On Father’s Day Sunday, Dove Men+Care showcased new dads across the country by collecting photos on digital billboards. The campaign is also part of Dove’s longstanding commitment to parental leave.
- According to Slate, “Elemental” is “the most unsuccessful Pixar movie ever.” The studio’s latest, Elemental, was a disaster, earning just $29.6 million on its “worst opening weekend ever”. It cost Pixar $200 million to make the film, not including marketing.
Sherri Kolade is a writer for Ragan Communications. When she’s not with her family, she builds an authentically curated life, watching Alfred She Hitchcock her style movies, enjoying reading, and occasionally finding delicious fried food. I’m here.follow her girlfriend LinkedIn. Have an idea for a great PR story? Email us at sherrik@ragan.com.
