CWT Upgrades Airfare Optimization Service with AI and Machine Learning -

(17/07/24)
CWT is rolling out an upgraded version of its airfare optimization service that uses artificial intelligence (AI) and machine learning.

Integrated across all of CWT’s booking channels, the Wenrix-powered solution effectively predicts ticket price changes, factors in change and cancellation fees, and automatically rebook existing flight reservations when savings opportunities are found, all while complying with airline fare rules and regulations.

CWT’s dedicated price optimization team works to ensure that every savings alert translates into net savings without compromising the traveler experience.

CWT upgrades airfare optimization services with AI and machine learning. Click to enlarge.

CWT upgrades its airfare optimization service with AI and machine learning

“Our price optimization service is one of the easiest ways for our customers to save money on air travel,” said Erica Antony, chief product officer at CWT. “It's a turnkey solution that requires minimal set-up and maintenance requirements and is non-disruptive to travelers. By partnering with Wenrix, we've combined the experience and expertise of our staff with advanced technology to create a market-leading price optimization solution that delivers even greater airfare savings and a seamless traveler experience.”

CWT began piloting the upgrade with select customers in the U.S. and Europe in 2023, with some early adopters reporting double the savings they saw when using the previous version.

The upgraded solution is now available to all customers in 12 countries and will be rolled out to other markets in the coming months.

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