Cat videos, selfies, dad jokes are typical fares for social media feeds, but Mark Zuckerberg's meta introduces a new twist. They are all made by artificial intelligence.
Meta's founder and CEO has announced the launch of Vibes, a new feed of Meta AI apps, consisting of AI-made videos.
The arrival of powerful video models led to further commentary on the terminology of the internet-hit AI “slop” (a term for mass-produced, often strange content). In August, The Guardian revealed that one in ten of the world's fastest-growing YouTube channels only show AI-generated content.
AI-generated content has become an increasingly prominent feature of consumer feeds as the underlying technology is more refined. Google's VEO3 model was released in May, and filmmakers are already creating high-quality materials.
Meta owns Facebook and Instagram, and Zuckerberg said in an Instagram post that the vibe will be “a feed of expressive AI-generated videos from artists and creators.” This feed will be available in the US and over 40 other countries, but not in the UK.
Zuckerberg explained the post in a clip of an AI maid entitled “Dad trying to calculate tips for a $30 lunch.” One Instagram user commented on the Zuckerberg video, “The Brothers post AI Slops to their apps.”
Other videos posted by Zuckerberg include an Egyptian princess taking selfies, a kitten dressed in bespoke bakery kneading fabrics, a cute fluffy character, and a dog running through a flooded field.
In a statement announcing Vibes Feed, Meta said users can create their own content and “remix” videos from feeds that contain new visuals and music. Meta explained the statement in videos including cute creatures like honey monsters riding bikes and moose jumping to trampolines.
According to a post about the thread by Meta's new Chief AI Officer, Alexandr Wang, Meta has its own suite of AI models called Llama, which uses video generation models from AI Labs Midjourney and Black Forest.
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The Meta announcement came as Harvard Business Review highlighted the emergence of “Workslop” or the low-quality documents and presentations created by workplace AI tools. According to HBR, a survey of more than 1,100 full-time employees said that out of 10 respondents, four said they had received Workslop in the past month.
