Valossa’s Ad Director™ understands media and brand assets to help create creative multi-scene ads.
Valossa’s advertising directors and assistants transform brand assets into marketing insights and CTV and OTT video ads in minutes based on Valossa’s media and video AI.
— Dr. Mika Rautiainen, CEO of Varossa
Oulu, Finland, June 25, 2026 /EINPresswire.com/ — Valossa, a multimodal media and video AI deep-tech company, today explained how its video intelligence powers advertising end-to-end. In other words, it understands the video, finds advertising opportunities within it, and starts generating the ads itself. The company also opened a private preview of Valossa Ad Director™, a brand-aware agent-based AI video ad generator.
For over a decade, Valossa has been building a unique multimodal AI that watches, listens to, and reads videos just like humans. The same understanding now drives the marketing and advertising teams’ three jobs across three products.
Valossa Assistant™ “Deep Focus” — Video understanding for marketers. Valossa Assistant is the company’s agent-based conversational video AI. Upload a video and ask about it. With the new Deep Focus release, that understanding becomes clearer and is especially useful for advertising tasks such as profiling potential viewers, determining brand fit with IAB content categories, comparing videos to competitors, analyzing theme, mood and style, capturing promotional clips, and media planning.
Valossa Ad Scout™ — Context Engine. Ad Scout performs detailed audiovisual analysis of full videos to find the highest-ranking advertising opportunities within your content. Map each video to an IAB content category and apply proprietary brand safety and suitability analysis. It generates scored, timecoded ad markers that help streaming, FAST, AVOD, and CTV services automatically build brand-protected, contextual, and targeted in-video inventory.
Valossa Ad Director™ — Generated advertising based on understanding. Most generative advertising tools work the same way. A prompt will be entered and a typical clip will be displayed. Varossa is on a different path. Ad Director can start with your brand’s website or your brand’s own scripts, prompts, and images, and use agent intelligence to work from existing assets to generate new scenes or animate images your brand already has. We provide a working editor to compose multi-scene video ads and take the final touches from your website to finished multi-scene ads in minutes for CTV style and social placements.
Unlike prompt-only generators, Ad Director is agentic and brand-aware. We infer your brand’s actual assets and footage, so the output reflects your actual product and message rather than a generic template.
The timing tracks a rapidly growing market. U.S. digital video ad spending is expected to exceed $80 billion in 2026, with connected TV alone exceeding $42 billion, according to the IAB. However, the complexity of producing and activating premium video ads puts them out of reach for many small advertisers. By combining generative storytelling and multimodal video understanding, Valossa aims to give businesses of all sizes the tools to create premium video campaigns with the intelligence and security that leading media companies trust.
Dr. Mika Rautiainen, CEO of Valossa, said: “At Deep Focus, that understanding truly helps marketers, not just analysts. Ad Director is a natural next step. That same understanding is helping us create ads. We’re inviting a small group of partners to preview and shape it with us.”
Valossa Ad Director is in private preview, with the company opening up its generation capabilities to a small number of selected partners. Businesses can request a demo or register interest at https://valossa.com/ad-director/.
About Varossa
Valossa is a deep-tech video AI company founded in Oulu, Finland in 2015. Its multimodal, agentic video intelligence recognizes audio, visual events, keywords, IAB topics, video structure, people, on-screen text, emotion, sentiment, and sensitive content in a single pass. Valossa’s technology is used by media companies, broadcasters and advertisers around the world. Products include Vaossa Assistant™, Ad Scout™, Moderator™, Transcribe Pro™, Auto Preview™, and Moods™.
About Valossa: https://valossa.com/about-valossa/
Details: https://valossa.com/2026/06/valossa-unveils-agentic-video-ai-for-advertising-from-brand-safe-understanding-to-generative-ctv-and-cross-platform-ads/
Media and Partnership Contact: Valossa Customer Team — info@valossa.com
Mika Rautiainen
Varossa Lab Oi
please email here
See how Valossa Assistant AI can generate video promotions from your content just by asking a question.
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