New service shows commerce-grade product recommendations for AI assistants, increasing relevancy by up to 60%
new york, February 5, 2026 /PRNewswire/ — Criteo (NASDAQ: CRTO), the global platform that connects the commerce ecosystem, today announced Agent commerce recommendation serviceis designed to provide AI shopping assistants with accurate and relevant product recommendations built on Criteo’s commerce intelligence.
Video demonstration of Criteo’s Agent Commerce Recommendation Service
LLM platforms are rapidly evolving into AI shopping assistants, with retailers developing their own AI chatbots and impacting the way consumers discover, compare, and purchase products online. As these AI-driven shopping experiences expand, to deliver the trusted, personalized results that consumers expect, AI assistants will need commerce-grade recommendation infrastructure that drives results-based relevancy by accessing real shopping behavior, not just public product descriptions. This approach builds on Criteo’s previously published agent commerce vision.
Built on Criteo’s commerce intelligence, the Agentic Commerce Recommendation service improved the relevancy of recommendations by up to 60% compared to third-party approaches based solely on product descriptions in Criteo’s tests¹. This performance is driven by the company’s unparalleled scale, with 720 million daily shoppers, $1 trillion in annual transactions, and 4.5 billion product SKUs.
The service, available through Criteo’s Model Context Protocol (MCP), directly connects an AI-powered shopping assistant with a merchant’s inventory, transforming consumer shopping queries into curated, transaction-ready product recommendations. This allows AI assistants to surface the most relevant products for individual consumers by applying real-world shopping and purchase signals not accessible through traditional crawling tactics.
How it works: How the Agentic Commerce Recommendation service works
- Shopping request: Consumers rely on AI shopping assistants to find products that match their needs, preferences, and budget.
- AI assistant queries: The AI assistant queries Criteo’s Agentic Commerce Recommendation service to identify relevant products.
- Filtering with Commerce Intelligence: Criteo applies real-world shopping and purchase signals to filter and rank products based on what’s most relevant to individual consumers, taking into account nuances such as product popularity, availability, and user intent.
- Selected results: Criteo returns a curated shortlist of product recommendations rather than raw catalog data.
- Personalized and easy consumer experience: The AI assistant can review Criteo recommendations, present results, compare options, and assist with add-to-cart or checkout within the agent experience.
Agentic Commerce Recommendation Service understands a wide range of shopper intent, supports both exploratory and product-specific queries, provides relevant product recommendations, and optionally augments them with complementary items.
“The real competitive advantage in agent commerce comes from having access to high-quality commerce data at scale,” said Michael Komasinski, CEO of Criteo. “This service brings that intelligence to an AI-driven shopping experience in a way that works across the ecosystem, delivering relevance to consumers while respecting retailer data, brand integrity, and platform trust.”
Criteo will continue testing on the major LLM platforms launched in 2025, as well as expand testing to other LLM platforms, retailers, and brands. Click here to learn more about how Agentic Commerce Recommendation Service is powering the future of AI-assisted shopping.
1 Based on internal testing of transactional data in January 2026, Criteo’s Agent Commerce Recommendation Service demonstrated up to 60% greater recommendation relevancy compared to third-party approaches based solely on product descriptions. Criteo defines relevance as “the extent to which a product matches a shopper’s current intentions, needs, and preferences, and thus helps move them toward purchase.”
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About Criteo
Criteo (NASDAQ: CRTO) is a global platform that connects the commerce ecosystem of brands, agencies, retailers and media owners. Our AI-powered advertising platform provides unique access to over $1 trillion in annual commerce sales, empowering shoppers to connect with them, drive discovery, and deliver highly personalized experiences. With thousands of clients and partnerships across the globe, from retail to digital commerce, Criteo provides businesses with the technology, tools and insights they need to drive performance and growth. For more information, please visit criteo.com.
Disclosure of forward-looking statements
This press release contains forward-looking statements, including our expectations regarding our market opportunities and future growth prospects, and other statements that are not historical facts and involve risks and uncertainties that could cause actual results to differ materially. Factors that could cause or contribute to such differences include failures related to our technology and our ability to respond to technological innovations and changes in technology; uncertainties regarding our ability to consistently supply and expand access to display advertising inventory; disruptions to our current plans and operations resulting from the planned transfer of the Company’s domicile from France to Luxembourg via cross-border conversion (the “Convert”); failure to meet and complete the conditions of the Conversion; investments in new business opportunities and the timing of these investments, whether the expected benefits of strategic transactions, including acquisitions and conversions, will materialize as expected; uncertainties regarding international operations and expansion, including those related to changes in political or economic conditions in particular countries or regions (such as changes in tariffs or new fees); uncertainties regarding competition or internal customer effects; uncertainties regarding legislative, regulatory or self-regulatory developments regarding data privacy matters; and the impact of initiatives by other participants in our industry; the impact of consumer resistance to collecting and sharing; our ability to access data through third parties; our failure to cost-effectively strengthen our brand; recent growth rates not indicative of future growth; the flexibility of our customers to increase or decrease spending; our ability to manage growth; risks related to future opportunities and plans, including potential fluctuations in capacity, operating results, our ability to grow our customer base, the financial impact of maximizing our contributions net of TAC, and the uncertainty of anticipated future financial performance and results, changes in operating results; general political, economic, competitive and specific market conditions; adverse effects on the marketing industry, changes in applicable laws and accounting practices, and the risks detailed from time to time under “Risk Factors” in the Company’s filings and reports with the SEC (including the Company’s Annual Report on Form 10-K filed with the SEC on February 28, 2025, subsequent Quarterly Reports on Form 10-Q and Proxy Statement/Prospectus filed with the SEC); Rule 424(b)(3) of January 22, 2026 relating to the Conversion and future filings and reports by the Company. Importantly, macroeconomic conditions, such as U.S. inflation and interest rate fluctuations, currently have and may continue to impact Criteo’s business, financial condition, cash flows and results of operations. Therefore, forward-looking statements are not predictions or guarantees of future events or conditions, and those future events or conditions may not occur. You should not place undue reliance on forward-looking statements, which speak only as of the date of this release.
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Source Criteo
