AI short drama creation workspace demonstrating agent-assisted workflows for generating story concepts, character visuals, storyboard shots, voiceovers, music, and timeline-based video editing
AI video creation agents now generate character and scene bibles before creating a single frame, bringing director-level planning to AI ad production.
— Jackie
SAN FRANCISCO, CA, May 18, 2026 /EINPresswire.com/ — AI video creation agents now generate character bibles, scene bibles, and shot plans before creating a single frame, bringing director-level planning to AI ad production.
CrePal today launched TVC Mode, a structured pre-production system within its AI video creation agent. It helps brands plan and produce TV commercial-style ads through an agent-driven workflow. TVC mode generates visual reference guides, shot-by-shot production plans, and scene-consistent assets before the video is created, giving marketing teams the planning layer they need for commercial video production.
Why AI videos need a pre-production layer
The IAB predicts that U.S. digital video ad spending will exceed $80 billion in 2026, growing nearly 20% faster than the overall advertising market. The IAB study also found that 86% of buyers already use or plan to use generative AI to create video ad creatives.
Still, most AI video tools still work as prompt-to-clip generators. While a single AI-generated shot may look elegant on its own, commercial video requires the same product look, consistent lighting and spatial logic, intentional camera movement, and rhythm that coheres into a complete work in every scene. Traditional production solves this problem through pre-production, where mood boards, character references, storyboards, and shot lists are assembled before the cameras roll. TVC mode is designed to bring that planning discipline to AI videos.
How TVC mode works
TVC mode begins with a structured creative planning process led by CrePal’s AI Director agent. Users start by describing their product or uploading a product image. AI Director agents respond in multiple creative directions. Each includes a defined concept, visual hook, emotional tone, and target audience. Users choose and refine their direction through conversational interviews covering narrative approach, pacing, and art style before visual assets are created.
Once a creative direction is locked, CrePal generates three core pre-production assets.
character bible. A multi-panel reference sheet for every hero product or character in the video, including multi-angle views, color palettes, material and texture details, close-ups of features, prop references, and interaction poses. This sheet ensures that the product looks the same in all generated scenes.
scene bible. A comprehensive environment guide with a 9-view spatial grid, time of day lighting variations, lighting setup diagrams with key and fill light locations, material swatches, top-down spatial layouts, and hero prop references. A scene bible ensures visual consistency across all shots.
shot plan. A storyboard table that lists each shot’s sequence number, duration, number of subshots, camera movement, visual description, and scene context. Specify cinematic details such as macro tracking shots, orbital camera movements, and pullback reveals, rather than relying on free-form prompts to generate them.
Once these assets are established, CrePal uses the character bible and scene bible as multi-reference inputs to generate video scenes scene by scene. Users modify output through natural language instructions and export in campaign-ready formats with platform-specific aspect ratios, high-resolution options, and A/B style variants.
“The biggest bottleneck in commercial video isn’t the final rendering, it’s everything before that,” said Jacky, founder and CEO of CrePal. “Pre-production determines the visual identity, camera language, and rhythm of a commercial. Most AI video tools skip that step entirely. TVC mode gives brands a planning layer that makes the difference between a clip and a commercial.”
Usage example
TVC advertisement for the product. Brands upload product images and optional reference videos, and through TVC Mode’s director-driven planning process, create cinematic commercials with a consistent visual identity and intentional camera language across every scene.
Campaign and product videos. Marketing teams transform campaign ideas, scripts, or PDFs into multi-scene branded videos with subtitles, narration, music, and platform-ready exports. Tools like PDF to AI Video and AI Talking Avatar help content teams convert existing marketing materials into video assets at scale.
Ad iteration and localization. Marketers take an existing video and create multiple versions with different cuts, aspect ratios, captions, and formats. For teams running A/B tests or multi-market campaigns, conversational revisions reduce post-production days to minutes.
availability
CrePal is currently available at crepal.ai. The platform is designed for creators, marketers, agencies, brands, startups, and content teams who want to produce commercial videos without traditional production staff.
Important points
CrePal has launched TVC Mode, a structured pre-production system within its AI video creation agent to produce commercial-quality advertising and marketing videos.
TVC mode brings director-level planning to AI videos by generating character bibles, scene bibles, and shot plans before video production begins.
AI Director agent workflows cover creative direction, pre-production asset generation, multi-model video creation, conversational editing, and campaign-ready export.
U.S. digital video ad spending is expected to exceed $80 billion in 2026, with 86% of ad buyers already using or planning to use generative AI in their video creatives.
CrePal is available at crepal.ai for brands, marketers, agencies, and content teams.
About Crepal
CrePal is an AI video creation agent that helps brands, marketers, agencies, and content teams create commercial-quality videos through agent-driven workflows. The platform combines structured pre-production planning, multi-model video generation, conversational editing, and professional export management in a single workspace designed for TVC-style advertising, product videos, and marketing campaigns. For more information, please visit crepal.ai.
brooks wilson
Crepal
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