Creative Chaos launches AI Orchestrator to bring AI to work within real-world operations.
Most companies have adopted AI but are unable to make it work within their operations. Creative Chaos has created a new role to fill that gap.
CAMBRIDGE, Mass., June 22, 2026 /EINPresswire.com/ — Creative Chaos has restructured its delivery model around a new role it calls the AI Orchestrator. An AI orchestrator is a person responsible for putting AI to work in real-world operations to identify where a company is losing money and time to manual processes, quantify opportunities, and recover both.
A 2026 Goldman Sachs survey of 10,000 small business owners found that while 76% are currently using AI, only 14% have fully integrated AI into their core operations. Creative Chaos sees a similar disparity in the middle market. So, you’re a company with $5 million to $50 million in revenue that has the budget and desire for AI, but you’re not yet able to make it work within the way you operate.
The cause is specific. Most midsize companies are not software companies. They run distribution, manufacturing, healthcare, logistics, and professional services, but they haven’t been able to hire engineers who can shape technology based on how they actually work. Because that talent will go to companies that can pay for it. So they bought generic software, modified their operations accordingly, and absorbed manual labor that piled up in the cracks: re-keying data between tools, manually reconstructed reports, and follow-ups that depended on what someone remembered. The piece has a dollar figure attached to it. The AI Orchestrator’s job is to find it and remove it.
“CEOs don’t wake up in the morning and ask for software. They want more time back, less manual work, and the ability to run their business more efficiently,” said Umair Aziz, managing partner at Creative Chaos. “We manually find where the money is being lost. We put dollar numbers on it and put the AI in your run so you don’t have to do that work. It’s not a deck. The real work gets done and the work gets done.”
Orchestrator engagements start with a $500 paid diagnostic. Orchestrator maps the most costly manual tasks within your business, builds the dollar amount behind them with your client, and ends with a clear decision on whether it’s worth pursuing. In any case, the client will keep the number known.
Orchestrator is one of three products, each matched with a different buyer. AI orchestrators lead operational changes within companies that are not software companies. The forward-deployed engineer will be responsible for AI-native product development for a mid-market software company where the product is the business. Squad runs large-scale AI programs for enterprises.
Shakir Husain, Founder and CEO of Creative Chaos said: “It wasn’t a small decision to retire a model that has survived all of that. But I’d rather bet the company on what’s going to happen than protect a model that has worked before. We’re betting on it.”
Aziz and Hussain are available for interview.
About creative chaos
Founded in 2000, Creative Chaos leverages AI within company operations, eliminating time- and money-consuming manual work and embedding practitioners directly within clients’ operations rather than advising from the outside. Headquartered in Cambridge, Massachusetts, with a team of approximately 150 people, the company has navigated every major platform change since the web, from mobile to distributed systems to AI. For more information, please visit www.creativechaos.co.
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