Creati Gen AI raised $20 million led by Redpoint Ventures and launched Buzzy, a conversational AI video editing product that the company bills as the world’s first AI Video Photoshop. This is a new category of video editing that allows users to modify any video by simply writing the desired changes. Instead of relying on complex tools or reshooting footage, creators can write changes like removing background figures, fixing eye contact, or adjusting lighting and apply them with pixel-perfect precision. This announcement comes from the team behind Creati Studio, which has grown to 20 million users and over $15 million in annual recurring revenue in its first year of operation.
Buzzy is designed to address what Creati’s founders cite as one of the most persistent and frustrating bottlenecks in modern content creation: the fact that near-perfect videos are often completely discarded due to one small flaw. Whether the issue is incorrect dialogue, unwanted objects in the background, or minor visual flaws, fixing these issues has traditionally required time-consuming tools, advanced technical skills, or a complete restart of the production process. Buzzy is introducing a new workflow built on the idea of generate first and adjust later. This allows creators to iterate on existing footage until they reach their desired result, rather than having to recreate it from scratch over and over again.
This tool is especially aimed at small businesses and marketing teams that need to produce and coordinate video content at scale. With Buzzy, you can swap featured products in a shoppable video without having to reshoot the entire clip, or generate 10 different versions of an ad from a single shoot for A/B testing. Changes that previously required separate production now require simply writing the desired variation in natural language. The platform allows users to change the phrasing of a presenter’s script, change the background environment, and add brand logos in post-production, all through conversation.
Creati says Buzzy, available now on buzzy.now, represents a fundamental change in the way video editing works for creators who need speed and precision but lack the resources or technical expertise for traditional post-production workflows. The company is positioning this product to lower the overall barrier to high-quality video content and make the medium more accessible to a wide range of people who want to express themselves, run campaigns, and build businesses through video.
Main quotation:
“Every day, I throw away 95% of my AI-generated videos because of one small flaw. What creators really need is the ability to fix something that’s already nearly perfect, but they end up re-prompting their workflow over and over again.”
“Our users, especially small businesses and creators, struggle the most with fixing small details in both captured and AI-generated videos, which is exactly why we built Buzzy.”
Ella Zhang, Buzzy Founder
