Crafton, owner of PUBG and Subnautica, reiterated his plans to become an “AI-first” company. Latest accounting report.
The publisher, which also owns Hi-Fi Rush maker Tango Gameworks, reiterated the ambitions originally outlined. Korean documents Shared with investors on October 23, 2025.
Now, in the English version of its financial report for the third quarter ended September 30, 2025, Crafton explained that it is accelerating towards becoming an AI-first company as part of its broader mission to drive sustainable growth.
“By evolving its AI capabilities, the company aims to deliver a differentiated user experience and drive innovation across all its services,” the earnings report said.
At a separate financial results briefingthe company said AI First Pivot will enable “automation of new and existing tasks.”
Krafton has established GPU clusters worth approximately 100 billion won ($70 million) to support its vision. The company said the investment will enable “large-scale creative experimentation and organizational transformation.”
Additionally, Krafton has partnered with South Korean telecommunications company SK Telecom to develop a proprietary underlying model with “5 billion parameters” to create an “integrated AI development and deployment system” that it claims can do everything from large-scale training to in-game implementation.
“These efforts strengthen Krafton’s position as a leader in gaming AI technology and advance the development of Co-Playable Characters (CPCs),” the earnings release continues. We touch on the CPC initiative detailed earlier this year. “In the first half of 2026, Krafton will bring its first CPC, PUBG Ally, to PUBG: Battlegrounds Arcade Mode, offering players an innovative and strategic gameplay experience alongside AI companions.”
Crafton said it also remains committed to discovering and developing “new franchise IP.” The company currently has 11 new projects in development (as of November 2025), which is a significant increase from the five titles in development at this time last year.
Image via Crafton
