This national campaign, created in partnership with TBWA\Chiat\Day LA, shows how small businesses can move from prompt to progress. You can turn your prompts into marketing that runs automatically everywhere with the help of AI tools present across the platform.
Waltham, Massachusetts, July 22, 2026 /PRNewswire/ — constant contact released today ”great needs,” This is the company’s most ambitious brand campaign to date and the clearest sign yet of the company’s transformation from a small business marketing software provider to an AI partner for small business growth. Developed in collaboration with creative agency TBWA\Chiat\Day LA, the national campaign spans television, streaming audio, digital video and social and is based on Constant Contact’s recently brought to market AI capabilities.
By simplifying the experience with AI, small business owners can use Constant Contact to automatically run marketing campaigns anywhere with clear results and next-step recommendations.
According to , 84% of consumers agree that small businesses provide a better shopping experience. Latest data from Constant ContactBut small businesses that are so important to our communities are often overlooked. But that gap is rapidly closing as companies leverage AI-powered platforms like Constant Contact for email and social media marketing. The company’s latest data also shows that the AI adoption rate among small and medium-sized businesses in the U.S. will jump from 26% in 2023 to 87% in 2026.
“Small business owners trust Constant Contact to get seen by their customers,” said Frank Vella, CEO of Constant Contact. “‘Great Needs Great’ is our vision for what’s next. We’re the partner that helps businesses take what they do best and turn it into marketing that actually reaches people and helps them grow. It’s something every small business can’t afford to miss.”
For an email-based company, this campaign marks a fundamental change for Constant Contact. Achieving great results is easier than ever because AI does the heavy lifting for you.
“For years, people have known us as an email company. This is a shout-out to say we’re now even bigger,” said Evelyn Borgatta, senior brand director at Constant Contact. “The difficult part wasn’t the tools; it was the blank screens, the guesswork, and the time small business owners don’t have. ‘Great Needs Great’ brought to life our bet that AI changes that equation and that companies doing the work deserve to stand out. By partnering with TBWA\Chiat\Day LA, we were able to fully realize that claim.”
At the heart of this effort is a new brand promise. “Prompt to progress”. Instead of starting with a blank screen, Constant Contact customers describe what they want and receive a fully on-brand campaign with design and copy that launches instantly across email and social. By simplifying the experience through AI, small business owners can automatically run marketing campaigns anywhere with clear results and next-step recommendations.
This campaign showcases built-in AI that is already delivering tangible results. Utilizing unique small business performance data, Constant Contact’s AI:
- Generate customized email design and content in seconds
- Recommends optimal send times based on billions of campaigns sent each year
- Segment and manage your contacts with simple prompts
- Create a personalized weekly social plan
- Guide users through a built-in chat assistant
A 2024 study commissioned by Constant Contact found that businesses that sell online are 1.5 times more likely to report highly successful campaigns when using AI tools, and Constant Contact’s internal data shows that AI can reduce email creation time by up to 23%.
“At Constant Contact, AI is meant to drive real results. By leveraging decades of marketing insights, we empower our small business customers to market and compete like the pros,” said Vella. “We are in a unique position because our AI is built on proprietary small business performance data, not just common language models. By leveraging the latest technology and better data, we go beyond simple functionality to provide an easy-to-use, reliable growth engine that turns what would normally take hours of manual work into high-performance, measurable campaigns in seconds.”
“Great Needs Great” will be available nationally this month on terrestrial and streaming television, streaming audio on Spotify, Pandora, SiriusXM, YouTube and paid social.
About constant contact
Constant Contact is an AI-powered marketing partner for small businesses and nonprofits. For more than 30 years, Constant Contact has been helping entrepreneurs and nonprofit leaders market smarter. It now combines AI-driven content creation, intelligent audience targeting, and plain English insights in one unified platform across email, social, SMS, and events. Constant Contact does the heavy lifting and gives every business owner the functionality of a complete marketing team without the need for one. For more information, please visit constantcontact.com.
About TBWA\Chiat\Day LA
TBWA\Chiat\Day LA is the original Disruption® company. Defying Madison Avenue conventions, Chiat\Day sparked a West Coast advertising boom in 1968 that continued to transform for more than 50 years. As brand stewards, TBWA\Chiat\Day LA has created some of the world’s most iconic brands by finding white space through disruption methods and driving dramatic business results through courageous creativity. Specializing in brand and creative strategy, design, social, data and analytics, multicultural, purpose, user experience and production, TBWA\Chiat\Day’s client roster includes Gatorade, Jack in the Box, Sephora, and more. TBWA has been named one of Fast Company’s Most Innovative Companies for the past five years, Adweek’s 2024, 2022, 2021, and 2018 Global Agency of the Year, and Ad Age’s A-List 2022 Network of the Year. TBWA\Chiat\Day LA is part of Omnicom Advertising.
SOURCE Constant Contact, Inc.
