X is stepping up efforts to curb wartime misinformation by suspending monetization for creators who fail to label AI-generated videos of armed conflict.
Social media platform X will suspend participation in its revenue sharing program for creators who post AI-generated videos of armed conflict without proper disclosure. Penalties last for 90 days and repeat violations will result in permanent removal.
Product director Nikita Beer said it was important to have access to authentic information during times of war, and warned that generative AI could easily mislead viewers. The policy takes effect immediately.
Enforcement combines generative AI detection tools with the platform’s community notes fact-checking system. X (formerly Twitter) says the measure is aimed at preventing creators from profiting from deceptive and disputed content.
The creator revenue share program allows paid X subscribers to earn ad revenue from high-performing posts, but critics say it encourages sensational content. AI-generated political misinformation and deceptive influencer promotions outside of armed conflict scenarios remain unaffected by the new rules.
Financial penalties could limit incentives for the spread of misleading war footage, but widespread concerns about AI-driven misinformation on social media persist.
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