Partnership brings together Cognizant’s transformation expertise and Typeface’s agent AI platform to enable company unify marketing workflow and Accelerate campaign performance.
teaneck new jersey, January 26, 2026 /PRNewswire/ — Cognizant (NASDAQ: CTSH) and Typeface today announced a strategic partnership to help companies modernize their marketing operations through agent-based AI orchestration. By combining Cognizant’s global distribution and transformation services with Typeface’s marketing platform, the companies will transform fragmented workflows into connected, efficient, and scalable marketing processes.
As AI reshapes the marketing landscape, traditional operating models are becoming increasingly slow, fragmented, and unable to keep up with rapidly evolving consumer expectations. According to Cognizant’s research report, “New Minds, New Markets,” by 2030, AI-enabled consumers will drive 55% of purchasing activity, valued at $4.4 trillion in the U.S. alone. Many businesses are still not ready for this change and must adapt quickly to remain competitive.
Many marketing teams still rely on unconnected tools and manual processes, limiting their ability to personalize at scale. The move to AI-driven orchestration has become essential for organizations to unify workflows, accelerate execution, and deliver the consistent experiences customers now expect.
“AI is changing the way marketing is done, but it is also redefining what marketing is,” said Cognizant CEO Ravi Kumar S. “The next generation of marketing operating models will be more like software than a service, designed to sense demand, coordinate activities, and adapt in real time. By combining Cognizant Moment’s marketing transformation expertise with Typeface’s AI-native orchestration platform, we will give enterprises the foundation they need to operate marketing as a modular, software-driven function at scale.”
Typeface allows businesses to orchestrate the entire marketing lifecycle, from ideation and content creation to channel optimization, with a unified platform powered by agent AI. Cognizant provides advisory, implementation, creative and change management services to help clients deploy and scale these capabilities across their organizations.
“Enterprises are entering a new phase of AI adoption and need to embed intelligence into the way they actually work,” said Abhay Parasnis, Founder and CEO of Typeface. “That requires a platform that can orchestrate people, data, and systems at scale. Our partnership with Cognizant brings together an agentic marketing platform with the transformational expertise needed to operationalize AI across the enterprise.”
Together, Cognizant and Typeface will deliver solutions that integrate with many existing enterprise systems, including CRM, CMS, and CDP platforms, with the goal of creating more connected, efficient, and insight-driven marketing operations. Clients can enjoy potential benefits such as faster time-to-market for high-quality, personalized campaigns, improved marketing performance and customer engagement, and greater transparency and agility across marketing operations.
Beyond client delivery, Cognizant will invest in a dedicated delivery team and professional services trained in Typeface’s technology to help scale enterprise adoption and accelerate customer adoption. The partnership will enable companies to transform the way marketing teams collaborate, create and activate campaigns by leveraging Cognizant’s marketing, data and AI expertise and Typeface’s orchestration platform. In addition, Cognizant will provide delivery resources and professional services to support Typeface’s growth and market enablement.
Through their partnership, Cognizant and Typeface aim to help organizations move beyond fragmented workflows and traditional processes to a unified marketing operating model built for the AI era. Both companies are committed to responsible AI, transparency, and enterprise-level governance as foundational elements of their joint offering.
About Cognizant
Cognizant (NASDAQ: CTSH) is architecting modern business. We help our clients modernize technology, reimagine processes, transform experiences, and stay ahead in a rapidly changing world. Together we will improve everyday life. See how www.cognizant.com Or @cognizant.
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Forward-looking statements
This press release contains statements that may constitute forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, the accuracy of which is necessarily subject to risks, uncertainties and assumptions regarding future events that may not prove to be accurate. These statements include, but are not limited to, forward-looking statements, expressed or implied, regarding agent AI and its impact on consumer spending, the economy, and a company’s marketing efforts. These statements are neither promises nor guarantees, but relate to the results of the research reports referenced above and continue to be subject to various risks and uncertainties, many of which are beyond the Company’s control, which could cause actual results to differ materially from those contemplated in these forward-looking statements. Existing and prospective investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Factors that could cause actual results to differ materially from those expressed or implied include general economic conditions, the competitive and rapidly changing nature of the markets in which we compete, the impact of technological developments, the competitive market for talent and the impact on employee recruitment and retention, and other factors described in our most recent Annual Report on Form 10-K and other filings with the Securities and Exchange Commission. Cognizant undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable securities laws.
Source Cognizant Technology Solutions
