San Diego, California – Cloudbed, an AI-powered platform that drives hotel growth, today announced its role as a newly released partner for H2C. 2025 Global Research: “AI and Automation in Hospitality: Navigate Today's Challenges and Shape the Benefits of tomorrow.” The report presents exclusive insights from 189 quantitative responses and 26 executive interviews across 171 hotel chains representing over 11,000 facilities and 1.3 million rooms worldwide.
Important findings
- AI adoption volume: 78% of hotel chains already use AI, and 89% plan to expand their applications in the next 12-24 months. Chatbots lead current usage (42%), and customer data management exceeds future expansion (50%).
- Integration gap: Despite widespread adoption, reliance on AI solutions remains moderate, with only 6% of hotel chains operating with a comprehensive AI strategy.
- Barriers of scale: Lack of expertise (62%), unclear strategies (51%), and integration challenges (45%) remain obstacles.
- Value Area: Business Intelligence (78%) and Guest Communication (77%) are considered today's most valuable applications to drive personalization and future initiatives.
Cloudbed's perspective
This study checks what we see every day. Adoptions are on the rise, but integration and clarity are obstacles. It focuses on solving both by converting fragmented data into assets across the organization and converting the recording system into an action system. This is how you can reduce costs, increase revenue and maintain the guest experience at the center. Adam Harris, CEO of CloudBeds
CloudBeds' participation in this study reflects its ongoing commitment to supporting hoteliers with technology that simplifies operations, drives revenue and builds guest trust.
Industry collaboration
Supported by 15 leading global IT vendors, this groundbreaking report summarises key perspectives from hoteliers around the world. By working with H2C, Cloudbeds and its partners are highlighting the importance of knowledge sharing across the industry to navigate today's challenges and seize opportunities for tomorrow.
Highlights of AI & Automation in Hospitality 2025 Research The report was published on October 1, 2025 at www.h2c.de.
About Cloud Bed
Cloudbeds is the only intelligent growth engine in hospitality. It is a unified platform trusted by the world's most ambitious hoteliers of 150 countries. Cloudbed is built to push the boundaries of an outdated technology stack and connects operations, revenue, distribution, and guest experiences in one powerful, intuitive system. At the core is Signal, the first AI foundation model for hospitality, empowering hoteliers to predict demand, execute smarter operations, and create more personal and profitable guest journeys at scale.
Founded in 2012, Cloudbeds has earned the highest honors from the Hotel Tech Report (Top PMS, Hotel Management System, and Channel Manager, 2021-1025), The World Travel Awards (World's Best Hotel PMS Solutions Provider, 2022), and the Deloitte's Technology Fast 500 (2024). For more information, please visit www.cloudbeds.com.
