Generative artificial intelligence (AI) is expected to be a boon for the search engine industry.
Citi analyst Ronald Josey said in an investor note on Monday (April 24) that generative AI is likely to increase overall search volume, and that as query costs drop, the technology will benefit the industry. Seeking Alpha reported Monday.
Specifically for Google, Josey said in an investor note that search engine traffic increased 3% year-over-year in March, while the company’s Chrome browser maintained the same 65% market share it had a year ago. says there is. to the report.
Josie also said in a note that she is looking for updates on Google’s conversational AI chatbot Bard at Google’s parent company Alphabet’s earnings call on Tuesday (April 25), according to reports. rice field.
Citi did not immediately respond to PYMNTS’ request for comment.
As PYMNTS reported on February 9, innovations powered by generative AI are rapidly gaining traction across the market due to the viral success of ChatGPT, OpenAI’s chatbot.
Additionally, Elon Musk has announced his own plans to launch a generative AI company to compete in this space.
Growing interest in generative AI has forced Alphabet to embark on building its own search engine powered by entirely new AI. This is due to increased pressure from peers and rivals.
It was reported on Wednesday (April 19) that Google will use generative AI in the coming months to create ads based on material produced by human marketers. Encourage users to purchase products.
According to the Financial Times, Google has integrated its latest generative AI (the same one behind Bard) to create much more sophisticated campaigns, “remixing” advertisers’ content to target audiences. You can create ads based on
On Thursday (April 20), Google and Alphabet CEO Sundar Pichai said in a blog post that Google has been an “AI first” company since 2016, using technology to power search, YouTube, Gmail and Pixel smartphones. You said you’re improving your camera. “The pace of progress has never been faster.”
