CHICAGO, April 2, 2026 (Globe Newswire) — Circana LLC today announced that Hélène Bouffard has been named Chief Human Resources Officer. She will lead the company’s global talent strategy and guide the organization’s evolution during a period of accelerated growth and increased AI adoption.
Bouffard brings more than 25 years of human resources leadership experience to Circana. Most recently, she served as Director of Human Resources and Artificial General Intelligence (AGI) at Amazon.com, Inc., where she helped build the people foundation of the company’s AGI organization.
During her 17-year tenure at Amazon, Bouffard also held the role of Human Resources Director for Devices and Services, supporting the global teams behind Alexa, Kindle, Echo, and Ring. Across these high-growth, innovation-driven businesses, he led efforts to improve organizational effectiveness, strengthen leadership capabilities, and scale HR infrastructure for technology-driven environments.
“She brings deep expertise in defining talent strategies that enable growth and transformation,” said Stuart Aitken, President and CEO of Circana. “Hélène knows how to build the culture, leadership strength, and operational cadence needed for an AI-powered organization. She understands how to help evolve the capabilities of large global teams. I’m confident she will play a pivotal role in shaping the next chapter of our work at Circana.”
At Circana, Bouffard will oversee global human resources operations and play a central role in aligning roles, skills and workforce design with the company’s AI-first strategy. Her role includes talent development, organizational design, and culture transformation as the company accelerates the adoption of advanced technology across the business.
“I am excited to join Circana at such a defining moment,” said Bouffard. “Organizations that will thrive in the coming years are those that are integrating their talent strategy directly into their AI and business transformation agendas. Circana has bold ambitions and I look forward to working with the management team to further build the people, skills and culture that will drive sustainable growth.”
About Sarkana
Circana is a leader in providing technology, AI, and data to consumer goods companies, durable goods manufacturers, and retailers looking to optimize their businesses. Circana’s predictive analytics and technology enable clients to measure market share, understand the underlying consumer behaviors driving it, and accelerate growth. Circana liquid data® Our technology platform is powered by extensive, high-quality datasets and intelligent algorithms trained on 60 years of domain expertise. Circana enables clients to take immediate action to future-proof and evolve their growth strategies in an increasingly complex, fast-paced, and ever-changing economy. For more information, please visit circana.com.
