China has announced new draft rules aimed at regulating AI with human-like interactions and increasing oversight of artificial intelligence specifically designed based on human personality.
Recent moves by Chinese cyber regulators highlight the Chinese government's efforts to govern AI and enforce consumer-oriented safety and ethical requirements.
Key regulatory rules based on new proposals
The draft outlines a regulatory approach that ensures user health and reduces addiction by warning against excessive use.
Under the new draft, service providers will be responsible for safety throughout the lifecycle of their products and will identify users' conditions based on their emotional well-being.
The companies will also establish systems for algorithm review, data security, and privacy protection.
The proposal also targets psychological issues. Providers will be given the responsibility of assessing users' health, emotions, and dependence on AI-powered services.
In cases of habitual behavior or extreme behavior, companies have the right to take necessary intervention measures.
Officials also said they would roll out rules around content moderation, prohibiting services from producing content that threatens national security, spreads misinformation or disinformation, or promotes violence or obscenity.
These new proposed rules would apply to all AI products and services provided to people in China. AI systems that exhibit human personality traits, communication styles, emotional interactions, and thought patterns will be governed by these regulations.

