- Only one-fifth of US adults believe AI-generated content may not contain errors
- As willingness to fight burnout grows, generative AI is built into low-risk capabilities
- According to Morning Consult, 52% of consumers believe generative AI will take hold.
Generative AI can already do much of the work and low-skilled labor that powers modern media and advertising. But only one-fifth of U.S. adults believe AI-generated content may be error-free, hampering widespread adoption of the technology.
Generative AI is already playing a role in the media and marketing industry. As the desire to fight burnout grows, generative AI is being incorporated into low-risk functions such as mockups and copywriting. However, questions about authenticity prevent it from penetrating strategically important channels like search ad spend, Google, Microsoft, and Amazon.
If the trust-related hurdles can be cleared before that, generative AI could completely revolutionize how media and marketing work. The need for middle agencies will be reduced as the platform will be able to use generative AI technology to create business advertisements. With technology that allows us to summarize reports and integrate press releases, publishers can quickly end their relationship with search engines. In addition, generative AI has the potential to reshape the economics of search advertising with explicit responses to search queries.
Despite the deluge of trade press, the US public is either unaware of or distrustful of generative AI. Only 30% of US adults have heard or read about ChatGPT, and only 10% consider ChatGPT’s output to be “very reliable.” Go to Morning Consult. As such, generative AI provides the raw material, removing the need for advertisers to A/B test him, increasing production volumes for new brands, and keeping brands within the industry abreast of all notable developments. method to find the most promising use cases.
Generative AI makes it easy to create clear, engaging, and grammatically correct content, but it’s often riddled with factual inaccuracies and biases. If an advertiser chooses to publish ads or content created entirely by this technology, consumers do not fully trust her AI, which could lead to disastrous consequences.
Negative sentiments about AI continue to grow, but 52% of consumers believe generative AI will live on, according to Morning Consult. To prepare for an AI-driven future, marketers and advertisers should watch consumer adoption closely, consider how to use assets and data to train AI, and prepare for a big learning curve. . Want to learn more about ChatGPT and generative AI in media and advertising? To purchase this report directly from Insider Intelligence, click here.
