in apple Artificial intelligence (AI) is expected to take center stage at upcoming developer conferences.
However, Bloomberg News reported on Sunday (May 26) that the company It's hard to follow up: Selling your idea to investors and consumers about doing exciting things with AI. Microsoft, Google and Open AI.
“The big question is whether Apple's play at catch-up here really matters,” Bloomberg Apple expert Mark Gurman wrote. “The company has one advantage that few rivals can match: its massive user base.”
As he wrote, there are hundreds of millions of Apple products around the world that can support the upcoming AI features, meaning owners are likely to at least try out these new features. The report argues that this could turn Apple into the biggest AI player overnight.
Still, Bloomberg's Gurman added that there are signs that Apple's AI project is still evolving: The company is apparently considering selling AI features as previews, which would be an “ominous move” given that Siri launched as a beta test in 2011 and “it still feels that way.”
But according to a recent report by The Verge on Apple's AI research, Siri At the heart of the company's AI effortsThe team is working on ways to use Siri without a wake word, among other things.
Instead of waiting for users to say “Hey Siri” or “Siri,” the voice assistant will be able to determine if someone is talking to it.
“This problem is much more difficult than voice trigger detection,” the researchers acknowledge, “because there may be no leading trigger phrase to indicate the beginning of a voice command.”
PYMNTS CEO Karen Webster surveyed Apple's current situation ahead of its developers conference earlier this month, noting that despite $100 billion in AI spending over the past five years, the company is ” Part of the conversation “When it comes to the innovators currently driving the AI revolution,
The company has partnered with OpenAI GenAI on iPhone.
“Plan A? Or will they feel pressured to be late to the GenAI party and suddenly switch to Plan B (or C)?” Webster wrote.
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