CAA issued a statement Wednesday night calling out the privacy risks of Muse Image, Meta’s new AI model that allows users to create an AI photo of someone simply by connecting their public Instagram handle.
AI models operate under an opt-out policy. This means that if you don’t want others to use Muse Image to “remix” your Instagram feed, you’ll need to manually block access. Private accounts and users under 18 years of age are automatically opted out. CAA, which boasts an A-list client list that includes Tom Cruise, Brad Pitt, Zendaya, Dwayne Johnson, and Meryl Streep, identified obvious copyright risks in such a policy and asked Meta to change Muse Image so that users are automatically opted out and can be granted access to Muse if they wish.
“An individual’s name, image, likeness, voice, or creative work may not be used by third parties, including AI models, without explicit written consent,” CAA said in a statement. “True innovation is about putting creators first. It’s about respecting the rights of creators, protecting their lives, and giving them real control rather than handing it over to a platform. We expressed our concerns to Meta on behalf of our clients, expressing our disapproval and view of the need for a more responsible approach. Image as the default and allow individuals to opt-in if they want to allow their images and likenesses to be used in the creation of AI content.”
The statement continued. “Artists have the right to decide whether and how their likeness and work is used, and they have the right to consent and set their own terms. This means we can impose limits on creators, monitor usage, and prevent unauthorized endorsement and abuse. Responsible AI requires clear disclosure and prompt removal of abusive content. We need easy ways to discover, track, and remove misuse, and we believe that something AI At CAA, we believe in the power of new technology, but not at the expense of individual rights and livelihoods.The future of creativity depends on respecting the ownership and autonomy of those who make it possible. ”
Meta did not respond immediately. varietyThis is a comment request from .
Meta sent out a release Tuesday night outlining the features of the newly launched Muse Image. In the words of the tech giant, the model works like this: “Include friends in your creations by @mentioning them in the Meta AI app, share directly to Stories and group chats, and remix trends. This is the AI that powers the social experiences billions of people already love.” According to Meta’s website, Muse AI will go live Tuesday “across the Meta AI app and on meta.ai, Instagram Stories in the U.S., WhatsApp in select countries, and coming to Facebook soon.” A video model “Muse Video” is also under development.
OpenAI made a similar move with its AI video platform Sora 2, which was used to create videos of celebrities and popular movie and TV characters. OpenAI also placed the burden on copyright holders to opt out if they did not want their IP used. CAA and the Motion Picture Association both issued statements condemning Sora 2, and in response, OpenAI head Sam Altman said the app would be updated to give copyright holders “more control over character generation.” Three months later, OpenAI announced it was shutting down Sora and terminating a $1 billion deal with Disney that allowed it to display its IP in the app.
