Artificial intelligence (AI) technology is already pervasive in our lives, whether we like it or not. Siri, Google, credit card companies, automobiles, mortgage lenders, chatbots and many others are implementing it, albeit quietly. Now it is visible and visible even within companies through CRM platforms, targeted marketing, supply he chain management, HR applications, etc.
The Writers Guild of America (WGA) is currently on strike, partly due to concerns that large language models will replace humans in the writing process. In fact, many creative types have similar fears as new AI-powered graphic design, copywriting, and video applications come online. Is this going to destroy our marketing jobs? Are we destined to be grocery store baggers in the near future?
Personal and professional concerns aside, should this technology be regulated and controlled now? Did we blindly adopt it? We can’t put that genie back in the bottle, nor does the AI.
We don’t know all the answers, but we believe that the people who will continue to work are those who know how to use AI in their chosen fields. As such, we have been experimenting with several applications in terms of: Marketing in the 3D printing industry.
Marketing additive manufacturing (AM) can be a challenging environment. Advanced technology is required. Focus on engineers who want facts, not aspirations, and don’t care too much about “brands.” And, as my family likes to say, “almost boring” (what makes AM “interesting” is no joke). Any AM marketer who’s ever worked with an agency will assume that the agency’s team knows what you’re talking about, and instead write copy that’s comparable to the early Turing test, i.e. I’m sure you’ve got a story that you came back with a string. Words that sound right at first glance but don’t really make sense. Can AI do more than this?
Let’s see.
ChatGPT – AI Language Generator (Reviewed by Ken Feitz)
There are dozens of AI platforms available. I use AI primarily on ChatGPT, but have dabbled in other platforms as well. ChatGPT seems to accept all media outlets, but Jasper, YouChat, Sparrow, Bard (Google) and Bing AI (Microsoft) are right behind. Each has its own strengths and weaknesses, and knowledge is limited. ChatGPT is only available through 2021. Other AIs have similar limitations.
What is ChatGPT?
Instead of letting me define what ChatGPT is, you decided to let me explain ChatGPT itself. The results are as follows.
“I am ChatGPT, an advanced language model created by OpenAI. I was trained with a variety of texts on the internet, so I have a wide range of knowledge and the ability to converse on a variety of topics. I can help answer, explain, make suggestions, and have creative discussions.My aim is to use the information I have learned to provide useful and insightful answers. It’s about helping users like you.
Developed by OpenAI, an artificial intelligence laboratory. My particular version, ChatGPT, is based on the GPT-3.5 architecture. Development of GPT-3 began in 2018 and was trained on vast amounts of internet text to learn patterns and generate human-like responses. My knowledge is based on information available by September 2021. “
surprisingly easy
Using ChatGPT is very easy. You can use Facebook or Gmail as your login, and once you do, just ask a question or insert a statement into the text input field. Based on what you provide, ChatGPT will generate a response. Input can be as simple as a sentence or as complex as dictating how to act and think. number 3rd Party companies such as Keywords Everywhere have specific ChatGPT prompt templates that define category types (website content, email, scripts), tone of voice, and writing style.
The first time I used ChatGPT, I was blown away. The time it took to generate a response was incredible. I was worried that there wouldn’t be enough information because it’s a niche industry, but I was surprised to find that something easy to read and worthwhile was being created.
does it learn?
I haven’t seen it learn, but you can adjust the text input to adjust what it produces. Most of the time, what it produces gives you about 80% of what you need. Still need some editing work. But if a tool saves you a few hours from writing something, it’s worth using.
advantage
This is a great tool for marketing. Yes it is a tool. I don’t think this will replace marketers. Someone must be able to create the input and give instructions to the AI. In our work, we often find ourselves saying the same thing over and over again, which can give us a new perspective on our writing. It gives you potential new angles and insights into topics you might not have thought of. You can also summarize information that you have already written.
Notes
But like any tool, it has its pitfalls. The biggest drawbacks of all AI programs today are the issues of copyright and plagiarism. I don’t know where the information came from. They have not disclosed their sources. Information may or may not be correct, especially when it comes to numbers.
Also, generated copies often tend to read like machines. It often feels cold and lacks the personality of the writer. Luckily, there are tools that can help you determine if your text was generated by AI. For example, I used his ZeroGPT for evaluating machine-generated text. Note, however, that this is also AI.
As with most tools, there are limitations. ChatGPT and most other AI tools have limitations on what information they can access. Most AI systems are currently “limited” to retrieving information prior to 2021. It cannot be used after that time. Therefore, there are generally no new materials, processes, or standards for AI-generated materials at this time.
Outlook
Although AI has many advantages, it’s important to remember that marketing still relies heavily on human creativity and strategic thinking. AI should be seen as a tool that enhances efficiency and functionality, rather than outright replacing human involvement in the design of marketing materials.
AI has no consciousness, emotions, or personal opinions, and generates responses based on patterns and information present in the data it has access to. AI will continue to mature as more human- or machine-generated information becomes available.
Lumen5 Video Maker (Reviewed by Rachael Dalton-Taggart)
Lumen5 is an AI-based video creation tool. I approached this task with absolutely no expectations. So, videos are complex, require multiple skill sets and a fair amount of talent, right? How could the platform deliver anything useful? Well, the results were a surprise. I used the free version. There are some limitations in the ability to use templates and your own branding, but otherwise pretty much everything is available. We also license Shutterstock images, videos, and music, so you’re safe from copyright issues.
In Lumen5, start by uploading a copy. A blog post is suggested as an example. Then select a template and let Lumen5 process it. Amazingly fast, you’ll get your first video ready for review and editing. Luckily, editing allows for text editing, various images, uploading video footage, and much more.
Lumen5 learns
The first tests were all about AM, which wasn’t the easiest topic. I found some good clips and images, but also dropped a potted farm clip that I thought was funny (but you can edit it and remove it). The second test found more AM clips and avoided farm shots. In the third test, it did even better in terms of images.
Lumen5 rewrites and rearranges your words
Everyone needs a good editor sometimes. Lumen5 has some great ideas, but also some terrible ideas. Due to the habit of moving the call to action from the end to the middle (not an ideal result), you should pay close attention to how it affects the order of your statements. Sometimes you write a whole new statement or change your perspective (for example, from first person to third person). Again, this is editable. You learn, but can be a little stubborn (although not as stubborn as I am).
advantage
Amazingly fast. The video below was created, edited and rendered by him within 15 minutes of creating a rough script. Edit new wording, add images,[公開]Click and this is done in no time.
Outlook
It takes time and experience for humans to learn about 3D printing technology, so I have to say that Lumen5 has been very successful in a very short period of time. I picked up keywords and matched the copy with the video. What’s not clear is how much AM footage is available in the system. Therefore, it is necessary to collect product-specific footage and images to avoid all videos looking the same. But if you’re running a small marketing effort, Lumen5 offers an easy way to create effective videos quickly and inexpensively.
For video creators, I think there are areas where AI cannot (yet) replace: video interviews, case studies, live videos, etc. Make sure you have the skills and experience to handle it.
What next?
I saw a job description the other day saying that submitting an AI-generated writing sample would be rejected, so I looked to see if there were any tools that could detect the use of AI. And sure enough, there are plenty of AI tools out there that can detect the potential use of AI in a document. While this is a great relief, it does not necessarily eliminate the risk of publishing AI-generated articles that may use false numbers or false facts. That is something that regulation and management need to address.
About the author
Rachael Dalton-Taggart is an industry veteran skilled in writing, marketing and promoting 3D technology. She currently works as a Principal Scientist at ASTRO America, an AM think tank and research group.
Ken Feitz is an industry expert with over 20 years of experience in marketing for the CAD/CAM industry. He currently serves as Product Marketing Manager for He High QA, a leading manufacturing quality control software company.
Feature image generated by Kapwing.
