BEIJING (ANTARA/PRNewswire) – For BlueFocus, AI is no longer a layer of efficiency. It will be a test of what kind of company we can become.
The company’s 2025 annual report, released last week, reported $10.07 billion in revenue, $546.05 million in AI revenue, and more than 1 trillion in total token usage. BlueFocus’ global outbound media buying business continues to be its largest source of revenue, generating US$8.28 billion and accounting for 82.25% of total revenue. AI revenue is growing rapidly, accounting for 5.42% of the total.
These numbers represent companies in transition, not those that claim to have completed the transition. BlueFocus remains rooted in large outbound marketing businesses. What Mr. Pang outlines is a different issue. The question is whether AI is starting to change how companies operate, how they allocate work, and ultimately how they make money.
In a letter to investors published with the annual report, Pang wrote that BlueFocus has already moved beyond “the shallow stage of using AI tools simply to reduce costs and increase efficiency” to “using true AI-native methods to reimagine the business, build new models, create new organizations, and create new intelligence capable of autonomous decision-making.”
This argument is based on a specific operational view of AI adoption. Pan argues that the most useful signal is not the number of AI case studies a company publishes or the number of wrapper products it launches, but the extent to which AI is integrated into its workflows. “The token amount doesn’t lie,” he wrote. “This is the most honest starting indicator of whether AI has truly entered business processes.”
According to BlueFocus, processes are already visible across core tasks related to client delivery and revenue generation. In a letter to investors, Pan wrote that AI is currently being used for social media insights, creator analytics, advertising risk management, winning creative extraction, intelligent budgeting, and video content production. In 2025, Blue AI completed 146 million agent-to-agent collaborative tasks. The company said that in most core operational scenarios, such as strategy formulation, budget allocation, and delivery decisions, AI outperformed humans in 85% of relevant use cases without manual intervention.
For BlueFocus, that’s where the real business importance begins. The company doesn’t present AI as an incremental layer on top of an unchanged service model. We’re using AI to push more work into repeatable, autonomous systems. In Pan’s words: “When AI can trace back its execution process, assess the quality of its output, and proactively adjust its next moves, it is no longer just a tool to be called upon. It becomes a truly evolving, intelligent, end-to-end system.”
This difference also impacts how BlueFocus defines its new revenue base. The company described AI-driven revenue as a business driven by minimal human input, high levels of automation, greater gross profit potential, and a business model that allows data to be accumulated, annotated, iterated, and continuously learned. By that definition, AI revenue will reach USD 546.05 million in 2025. Although this is still a small percentage of total revenue, management is using it as an indicator of where the company wants its next layer of growth to come from.
This effort extends beyond products and platforms to the inner workings of the company. BlueFocus said it has built a talent base of nearly 500 AI professionals, including more than 350 in product and technology-related roles and more than 150 in roles that connect business and technology. The company also introduced an AI business partner mechanism to push AI capabilities into each business line. In 2025, investment in AI-related technical talent reached $13.96 million, an increase of 76.52% year-on-year.
In fact, BlueFocus is testing whether large client service-based companies can rewire themselves around AI without losing the scale of their underlying business. This makes the global outbound side of the company particularly important.
More than 80% of BlueFocus’ revenue and more than half of its profits now come from its global outbound business, according to a letter to investors. In 2025, global outbound media buying revenue reached USD 8.28 billion. The company said its three key strategic media partners, Meta, Google and TikTok for Business, all delivered year-over-year ad revenue growth, while relationships with new partners such as AppLovin, Uber Ads and Netflix continue to grow.
BlueFocus is also expanding its local footprint. The company currently operates seven international offices, with the number expected to increase to more than 10 by 2026. Our offices in Singapore, Vietnam, Thailand and Indonesia are rapidly developing, with two or more already in the process of expanding their profitability. According to management, the next phase of Globalization 2.0 is intended to change not only where BlueFocus operates, but also how the business generates profits, with greater contributions expected from mid-tier media partners and home-built traffic and technology platforms such as Blue X and Blue Turbo.
Pan’s point is that it is becoming increasingly difficult to separate the two trajectories of AI and globalization. In a letter to investors, he said that AI and globalization are “like twin brothers” and suggested that the first durable AI-native business models may emerge in cross-border business scenarios where language, localization, and execution complexity create a natural need for AI-driven systems.
It’s still a working theory, and BlueFocus’ own numbers reveal just how early it is. The company’s revenue base remains dominated by outbound media buying. AI revenues are growing rapidly, but are still relatively small compared to the total. Its current importance lies elsewhere. BlueFocus provides the market with a way to evaluate transitions through operational evidence, not just rhetoric.
Pan put that ambition directly into his letter to investors. “What we want to create is a new BlueFocus built for the future, not an old, more efficient company.” It will take time to prove whether that ambition will produce a different kind of economics. What BlueFocus already does is define the conditions that will be judged.
About Blue Focus
BlueFocus is a marketing communications and technology company based in China. Its core businesses include global outbound marketing, full-service campaign services, and an AI-driven marketing platform. The company said it is focused on integrating AI more deeply into operational workflows while expanding its international footprint.
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Source: Blue Focus
Reporter: PR Wire
Editor: PR Wire
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