The use of AI in video games is often debated, and players usually express negative opinions. Still, this does not stop businesses from moving in that direction.
Blizzard is also exploring generation AI for content creation, and according to an interview with Eurogamer, the company believes this will help you become more creative.
Blizzard's view on AI use
Gabriel Gonzalez, lead visual development artist for World of Warcraft, said:
As an example, he states the following about creating character models for various races in World of Warcraft: “One example I've been focusing on recently is helmet fitting, so the character's workflow now requires changing the different helmets that suit the character from race to race.”
Human stories are still important
Blizzard feels that AI is useful in some areas, but the company knows that AI-writing stories don't resonate with players.
Maria Hamilton, Associate Director of Design for World of Warcraft, explained: “I don't think stories resonate with people unless they're written by people. The stories that really stood out in the last two expansions were hit by the heart of human experience, often those people experienced themselves.”
Hamilton added that there is no need to use AI tools for writing. He explained that he just wants to make sure that incredibly talented people don't have to do incredibly boring jobs.
Blizzard concluded that AI tools will stay here. It is clear that they are beginning to take hold in many industries around the world, and even everyday tools will see them increasingly being used.
In other news, nearly 200 Overwatch 2 developers from Blizzard have formed the Overwatch Gamemakers Guild Union, seeking fair wages, job safety and better working conditions.
