Marloo, a London-based company building technology for financial advisors, has raised $10 million in seed funding to accelerate global growth and expand into new markets.
The round was led by Blackbird Ventures, which also backed the company in its pre-seed round just six months ago. This investment brings Marlou’s total funding to $12.7 million in less than a year.
Founded in 2025 by Hardy Michel, Shakeel Lala, and Ben Robertson, Marloo quickly rose to prominence by solving one of the industry’s biggest problems: too much time spent on administration and too little time with customers.
Its platform is designed to take away those pressures. Advisors can focus on meetings, planning, and relationship building while notes, documents, and compliance workflows are processed in the background. Over time, this system can also highlight opportunities that might otherwise go unnoticed because one advisor doesn’t have enough time or a complete view of all client interactions.
Direct competitors include FNZ’s Advisor AI, which is integrating generative AI into its asset platform at scale, as well as Cognicor, Finmate and UK-based players Saturn and Obsidian. Marloo’s differentiation lies in its product-led, advisor-first design approach and speed of international expansion, reaching six countries in less than a year without an enterprise sales infrastructure.
Marloo has reported 42% month-over-month revenue growth for the 11th consecutive month, even as customer churn remains close to zero. Within 12 months, the company also hired more than 650 financial advisory firms across six countries, including the UK, Canada, Australia, Ireland, South Africa and New Zealand.
“In less than a year, 650 companies across six countries have put Marlu at the heart of their operations. What they’ve built is something that elevates the entire profession and the capabilities of each advisor. This reminds us of Canva’s early days,” said Samantha Wong, general partner at Blackbird Ventures.
The new funding will be used across three priorities. Maroo plans to strengthen its position in the UK and Australia, where it has been the most adopted to date. We also plan to expand into the US and continue to develop a broader suite of products with the aim of becoming the core operating system for advisory firms.
