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Microsoft's Bing app now allows access to AI video creation without subscription, as an alternative to Google's VEO and Openai's ChatGPT.
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The Bing doesn't charge, but it has limitations such as 5-second clips, low resolution, and relatively long waits.
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Powered by Openai's Sora AI model, Bing Video Creator appears to be poised to drive user engagement between Bing apps and Microsoft's overall ecosystem.
After Google's VEO 3 still introduces the most realistic artificial videos available to consumers, AI-generated videos will soon be appearing on their own. But most people don't need that cutting edge capabilities or want to pay a monthly fee for access. Google's VEO and its Openai competitor Sora require a $20/month subscription that casual users may not be worth it.
Bing has recently been bringing AI videos to the masses generated via mobile apps to remind people who are working, as they exist and function. There are some limitations to the new video creator tool, but it doesn't require you to pay for the taste of what AI can do today (via Vear The Verge).
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Source: Microsoft
Bing Video Creator relies on Sora, a text-to-video model developed by Openai. The Main Sora Portal provides the right amount of functionality to edit, merge, and otherwise adjust videos after generation. Technically it is still in public beta and is only available with ChatGPT subscriptions.
Bing offers Sora Access for free, but there are some caveats. Limits clips to 5 seconds instead of 20, and (for now) can only be output to a 9:16 aspect ratio at 480p resolution. Bing's interface is not offered anywhere near the diverse features Openai does, and more casual implementations are subject to the often changing general usage restrictions of AI models.
Bing Video Generation is not particularly fast as it quotes “a few hours” latency unless the app uses one of the fast generations assigned to it (despite its short period). These prioritized prompts don't look live right after booting, but once you've got it up, you can get 10 for free before Microsoft Rewards ponys up tunings of 100 points per generation.
Given the 5-second limit, minimal post-processing and editing tools, and no way to buy fast generations directly, Bing clearly isn't trying to direct content creators and corporate marketers to the mobile app. More realistically, it offers something that isn't other major apps: the taste of video generated by AI, running on one of today's top models, continuing to adapt. Intertwining with the Rewards Points program means that Microsoft wants users to be involved in the entire search and software ecosystem. There is another video creator tool on a long list of ways to do so.
To use the Video Creator, open the Bing app and tap the menu icon in the bottom right corner. There is a new tool in the list of apps. Simply click on it, enter a carefully created prompt and be prepared to wait a moment.
