Beware of Deepfake Video Scams: How AI Technology Is Abused

AI Video & Visuals


We have already witnessed deepfake videos featuring celebrities such as Barack Obama, Mark Zuckerberg, Tom Cruise and many other celebrities and politicians. While some thought it was interesting, others worried about the implications as deepfake technology continues to advance.

Well, now it looks like deepfake videos are being used as part of an online fraud scheme. In a recent incident, a man from India fell victim to such a scam and lost 40,000 rupees (about $490).

according to My smart price, the victim received a WhatsApp video call. Scammers used deepfake technology to impersonate victims’ former colleagues and demand money. When the victim, Radhakrishnan, answered the phone, he saw someone he believed to be his former colleague.

The scammer even mentioned the names of several other former colleagues to strengthen his story. In a phone call, the scammer asked Radhakrishnan to provide her 40,000 rupees as emergency aid to his relatives in hospital.

Feeling compelled to help a friend, the victim paid the requested amount online. But then the same caller asked Mr. Radhakrishnan for his additional 35,000 rupees. This raised his suspicions and contacted a former colleague of his to confirm the story. It was then discovered that the call was a scam and that he had been tricked out of 40,000 rupees. Police successfully traced the funds and the banks involved were instructed to withhold the amounts.

Deepfake video scams can happen more often than you think

Such deepfake video scams appear to be particularly prevalent in India. However, a recent study by a cybersecurity firm found that McAfee Research shows that 1 in 10 people have personally experienced a targeted AI voice or deepfake scam, and 15% report knowing the victim. This highlights that no one is exempt from the risk of becoming a victim.

Not long ago, in Baotou, China, scammers used AI-powered face-swapping technology during a video call to impersonate a victim’s close friend and convince them to transfer 4.3 million yuan (over $600,000). Did.

Deepfake video call scams may not be the only threat created by AI. Even in the UK, it seems that deepfake fraudulent advertisements are appearing on the Internet.consumer finance expert Martin Lewis accused the investment app of “shameful” deepfake scam ads. The ad utilizes deepfake technology to replicate the professional’s face and voice to persuade individuals to invest in fraudulent apps, which can result in financial loss.

What exactly is a deepfake video?

Deepfake videos are AI-generated videos that portray others convincingly, making it difficult to distinguish between real and fake videos. By using AI technology to analyze and process data such as facial images and voice recordings, it becomes easier to create realistic deepfake videos that faithfully mimic human appearance and voice.

How can I protect myself from deepfake video calls?

With AI advancing rapidly and the law struggling to keep up, it’s important to be aware of how to recognize deepfake videos. Important points to consider are:

  • Video Quality: Deepfake videos are usually of lower quality. If the suspicious video is from an online source, check for watermarks or other signs that it may have been stolen.
  • Loops and Cuts: Many fake videos either loop back at the beginning after a certain amount of time, or stop abruptly at the end without properly ending the video call.
  • Video resizing: When someone makes a fake video call, they often resize the video to fit the webcam window or the app they’re using. This resizing will distort the aspect ratio of your video, so make sure your face isn’t overly widened or stretched.
  • Contacts: Is the person calling you in your Contacts? If not, carefully consider whether the name means anything to you or if you know someone think about it
  • What it is: If the video call is from someone you know and the contact details are accurate, but you still feel uncomfortable, consider what the video is about. Does the person claiming to call you actually say this or ask them about things that only the two of you know, such as shared memories?
By keeping these things in mind, you can improve your ability to identify deepfake videos and protect yourself from victims of such scams.





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