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Exciting Halo Augmented Reality Journey
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NEW YORK, June 6, 2023 (Globe Newswire) — Better Choice Company (NYSE: BTTR) (“Better Choice” or “we”), a pet health and wellness company, today announced the launch of Augmented Reality (AR). ) and artificial intelligence (AI) technologies are revolutionizing the way consumers interact with products.
With the integration of cutting-edge AR technology, Halo Pet Food offers an immersive, interactive experience that acts as an extension of a dedicated salesperson. Pet parents can easily compare current pet food to Halo’s best products, contact customer service directly, and watch informative videos about Halo’s nutritious food options, all within an augmented reality environment or access exclusive retail coupons.
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To access this exciting augmented reality journey with Halo, interested parties can scan the QR code provided or visit: https://webar.blippar.com/haloelevate/. This innovative approach allows pet owners to make informed decisions about their pet’s nutrition while enjoying a seamless and engaging user interface.
In addition to augmented reality, Halo Pet Food harnesses the power of AI through OpenAI’s ChatGPT language model. Leveraging AI tools, Halo can create highly personalized marketing content that resonates with its target audience. These messages are further validated through rigorous media testing and crowdsourced research tools to ensure maximum return on investment (ROI) in both acquiring and retaining the Halo brand.
“Our commitment to innovation and customer satisfaction has enabled us to explore new frontiers in technology,” said Mike Young, Chairman of Better Choice Company. “By integrating augmented reality and artificial intelligence into our marketing and sales activities, we are able to tell our customers the story of our brands and products through unique and immersive experiences. We believe it will deepen our connection with consumers and drive our business growth.”
About Better Choice Company, Inc.
Better Choice Company Inc. is a rapidly growing pet health and wellness company focused on providing pet products and services that help dogs and cats live healthier, happier and longer lives. We offer a broad portfolio of pet health and wellness products for dogs and cats sold under the Halo brand across a variety of formats including food, treats, toppers, dental products, chews and supplements. We have a proven track record of success spanning decades and are well-positioned to benefit from the mainstream trends of humanizing pets and growing consumer interest in health and wellness. Our products consist of kibble, canned dog and cat food, freeze-dried raw dog food and treats, vegan dog food and treats, oral care products and supplements. Halo’s flagship products are made with carefully sourced, high-quality ingredients for natural, science-based nutrition. Each innovative recipe is formulated in collaboration with leading veterinarians and nutritional experts to provide optimal health. For more information, please visit https://www.betterchoicecompany.com.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. “Plans,” “potential,” “target,” “probable,” “likely,” “intended,” “anticipated,” and similar expressions regarding the Company are forward-looking statements. intended to identify. We base most of these forward-looking statements on our current expectations and statements regarding future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs. Based on predictions. Some or all of the results anticipated by these forward-looking statements may not be achieved. More information about our risk factors is included in our SEC filings. Any forward-looking statements we make here speak only as of the date they are made. Actual results may differ from time to time due to factors and events, all of which cannot be predicted. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as required by law.
Investor Contact:
KCSA Strategic Communications
Valter Pinto, Managing Director
Phone: 212-896-1254
Valter@KCSA.com
