Partly funded by government agency Innovate UK, BBFC is working with Amazon Web Services (AWS) to develop a prototype of a bespoke AI tool that identifies and tags content issues.
AWS provided machine learning (ML) and natural language processing (NLP) technology to develop the tagging tool.
of This tool is intended to identify and tag content issues according to the classification guidelines published by BBFC. This guideline will be reviewed by his BBFC compliance officer and used to generate an age rating for the BBFC.
The project combines BBFC datasets and insights from humans who have watched content for over a century, with AWS cloud services supporting AI technology.
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BBFC said the project is intended to complement existing classification and compliance processes and is designed to bring efficiency to the human process of viewing content.
BBFC recently hired four new Compliance Officers and this expanded team will continue to be at the heart of the classification for years to come, ensuring that BBFC’s classification practices continue to align with UK audience expectations said it would help.
Currently in an alpha testing phase, the tool is showing promising initial numbers, including achieving 80% accuracy in identifying content issues, according to BBFC.
Initial stats highlight that the tool can save up to 60% of your time, and also highlight the potential for massive efficiencies for compliance teams.
This project is further supported by the University of Bath Faculty of Computer Science to uphold the highest standards of data ethics and reduce bias in data and algorithms.
In addition, BBFC is building another tool for determining and assigning international age ratings that can be used in conjunction with our tagging tools. This is intended to allow distributors and streaming services to obtain age ratings and content advice for multiple regions in an efficient and cost-effective manner. Both tools have a common goal of reducing future classification costs.
BBFC President Natasha Caplincy OBE said: “This announcement is very exciting for BBFC as we continue to adopt new technologies to achieve our core mission of helping people and families across the UK make informed viewing decisions. It marks a significant shift” about the content they consume. We recognize that artificial intelligence (AI) will likely play a role in hybrid approaches to classification in the coming years. Through this project, we are exploring ways in which AI can support and enhance BBFC’s classification efforts, including online. I am proud to lead such a cultural institution, which has been around for over 110 years, into the future of classification. ”
BBFC Chief Executive David Austin OBE said: “With the exponential growth of his content online over the last few years, we are investing in developing these new products and scalable solutions to improve our service by evening out the guidance we provide. ”More convenient for families. Although still in its early stages, we believe this project will add value to the broader industry by reducing classification costs in the future. He is happy to work with AWS to make this happen. ”
Chris Hayman, UK Public Sector Director at AWS, said: “We are pleased to work with BBFC as it continues to embrace new digital technologies and reduce the cost of film classification. BBFC’s efforts help people make informed and responsible decisions about what they watch.” We are proud of our work with BBFC to explore how we can use the AWS Cloud and AI technology to help classify large amounts of content in a scalable way.”
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