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A well-known BBC wildlife presenter has been caught up in a scam in which a fake AI-generated program imitated her voice and allowed her face to be used in advertisements.
Liz Bonnin and her management team realized last week that the presenter: Our changing earth and North Pole from above She was on the cover of a bug spray poster, which neither she nor management approved of.
After further investigation, it was determined that the audio message that Bonin expressed his pleasure in appearing in the ad was generated by AI.
“At first it certainly sounds like me, then it sounds a bit Australian, but by the end it's definitely a British woman,” Bonnin, who is Irish, told the Guardian. Told. “Everything is fragmented and has no rhythm.”
The Guardian reported that Incognito, the company that produced the ad, had received numerous audio messages from someone the company's CEO believed to be Bonin, and that Incognito had received a Facebook profile using Bonin's identity. He revealed that he had previously sought Bonin's support before being approached. The company paid into the account given to it by the fake Bonin, and a few days later her image (now withdrawn) appeared in an ad.
Howard Carter, Incognito's chief executive, told the Guardian that the person impersonating Bonin “did not involve her main office and negotiated directly with her, so she could contact us. He claimed that the contract was not signed through Bonin's management office because he said that he had shown favoritism to Bonin. Deadline understands that Carter and Bonnin have met several times in the past. Carter confirmed to Deadline that there was an AI mix-up.
“In short, theft.”
Deepfakes like the one used to deceive Incognito are “essentially theft,” a representative for Bonin told Deadline.
“This is a very worrying trend for everyone in the creative industries,” she added. “Reputations are built on trust, and we follow strict rules regarding approvals to maintain professional credibility for our clients. Regulators haven't caught up and social media platforms are too slow to remove harmful content, while misuse of this AI can result in reputational damage and the public being scammed out of money. The number of cases is increasing.”
She added: “There is much to learn from this story about the dangers of AI and fake accounts, which can have a huge impact on us all.”
This episode illustrates the dangers of rapidly evolving technology. The BBC, where Mr Bonin does most of his TV work, has previously announced that it is working on AI trials with major technology companies, but has had several disputes over the technology, including over its use of AI. It's stirring up. Doctor Who promotion.
Last week, television producers' trade group Pact and actors' union Equity called on the UK government to intervene on AI.
