A steampunk moment? Getty Images
What would the world be like without the integration of electrical power? Steampunk fans would know. For example, a Star Wars-style space opera, Creepy Relevant Cyberpunk (And why not?) Steampunk is as if Victorian-era technology overcame electricity, as the economy of the future, including flying cars and even trains, will be powered entirely by steam. Imagine a retro-chic future. One of his big investment banks, Barclays, has turned out to have a steampunk-esque mindset, at least when it comes to today’s theme in the market: artificial intelligence.
Annual signal in the noise Overview compiled by Barclays Bank’s media and communications team It covers the potential impact of AI on the arts, and touches on several disagreements, most notably the high-profile case of Hollywood screenwriters going on strike over the use of AI in writing screenplays. The article discusses the interim contracts of Hollywood directors, including, among other things, the agreement that “AI cannot take the place of a member’s duties.”
AI can actually be a boon to creators, and if used wisely it could tip the balance of power with companies, said Barclays, noting that the threat to writers is not as immediate as it is perceived. added. Look at the steam engine.
Think Steampunk
“Technology tends to radically reshape existing workflows into different forms, ultimately resulting in new capabilities,” Barclays writes.In other words, banks can intention Transforming Hollywood’s business, but in a way that expands rather than eliminates opportunities. The problem is that it won’t happen overnight.
Full integration of new technologies into the workplace is expensive to adopt and can be delayed by decades as most companies only want a rapid increase in productivity. This compendium takes the example of a factory adapting to the invention of electricity. Initially, the factory simply replaced the steam engine with an electric motor without redoing the factory layout that was structured around maximizing steam efficiency.
This lazy innovation plugin limited the amount of efficiency that power could add. It was only one generation after him, when companies were completely redesigned around power that they were able to reap the full benefits. Companies that are in the early stages of AI today are incorporating AI technology into their existing workflows, but they are not restructuring their entire business models around AI. The striking writers, unlike their directors, have not come to an agreement on AI, but in essence they are advocating a steampunk-inspired future in which the current creative industry works the way it will in the next few decades. ing. Barclays says that’s not how technology works in the modern economy. In other words, there is no steampunk alternative to his 1990s-style writer’s room, with works like: seinfeld and friend Permanently. would look different.
“Fundamental misconceptions about the role of technology”
The board of directors has reached an “agreement confirming that the AI is not human” and therefore cannot take on the duties of a writer. As pointed out by Mr. FT Alphaville blogBarclays argues that the contract framework “represents a fundamental misunderstanding of the role of technology in content production”.
Writers are to AI what painters are to cameras when this tool was first invented. As the camera is a device with no independent vision or artistic intent, it did not compete with the painter. Moreover, photography did not make painting obsolete. It just gave birth to an entirely new art form, perhaps more accessible and democratic. Expanded the art market without excluding existing players. While it is too early to tell whether AI will follow this trend, Barclays is optimistic that new technologies will enhance and ultimately redefine the creative process to the benefit of creative people. I’m here.
A common concern about AI in the workplace is that it will automate tasks, obviating the need for human workers. In the context of the arts, Barclays said production companies were already receiving a ton of useful novels from outside writers on a daily basis, which could stop them from commissioning more talented writers, such as those on strike. claim no.
Another concern is that AI will allow anyone to create works that previously required an investment in education and tools to create. AI will enable more people to create more art, but the explosion of content is not dooming existing creators. signal in the noise It suggests that the increased volume will instead create more distribution channels for sharing the exploding content, such as social media and online platforms. Artists who are currently out of work will be replaced by many more in the years to come thanks to this new tool.
“In theory, AI should be used by the best content creators to make them better and harder to replace,” Barclays writes. “Just as technology has expanded the canvas of storytelling for Walt Disney and James Cameron, technology will enhance their work and make the best talent even more valuable.”
The creative department is at a crossroads, with options to eschew AI for an almost steampunk future trapped in the past. signal in the noise It encourages artists to look to history and embrace the next industrial revolution.
