B-schools are most commonly used for research and education: Research

Although Indian business schools increasingly employ generative AI in their education, research and curriculum design, only half of the faculty surveyed (51.1%) were completely confident of the positive impact of AI on AI adoption on B-school AI adoption. The Mbauniverse findings were released in the 15th Indian Management Conclave (IMC 2025) by Secretary, Higher Education, Vineet Joshi, Chief Guest and TG Sitharam (AICTE) Chairman TG Sitharam.

A national survey conducted among 235 faculty members from Indian B-schools, including IIM, IIT, IITS, XLRI, SPJIMR, MDI and NMIMS, looks at how AI shapes a generational management education. The findings reveal that while teachers use AI most in research and education, curriculum development applications are steadily growing. Management tasks and student assessments remain emerging areas that emphasize structured support and capacity building opportunities. The study also highlights the impact of AI on student learning, skill development, and classroom engagement, and faculty perceptions of tools, training, and policy guidance that they consider most important for responsible recruitment.

“AI is transforming education and must be used responsibly to strengthen both teaching and learning. It will help all students overcome barriers to language, background or geography,” Joshi said.

Important results from IMC Survey 2025

• Teachers use AI most in research (3.73/5) and education (3.58/5) and are increasingly applying curriculum development. Student assessment and use of administrative tasks emphasize areas for ongoing development.

•51% of faculty members report the positive impact of AI on student learning, while over half expect the role of AI in education, curriculum, and research over the next 12 months.

• Intermediate users account for 55% of faculty members, with 7% identifying as experts, indicating great opportunities for structured capacity building programs.

•The overall impact of AI use on MBA students' learning, the majority of faculty reported positive impact (51.1%). Approximately 21.3% indicated it was too early to assess, while 18.1% observed a disadvantageous effect. A low 9.6% share has no significant effect reported

• The main challenges identified in the research-related aspects of generator AI were ethical and completeness concerns (192*), followed by inaccurate or unreliable output (152*) and lack of regulatory policies (112*). (*Response frequency)

Amit Agnihotri, founder and chairman of India's Management Conclave, said: “We live in an age where AI is widely recognized as having the potential to fundamentally transform business processes, redefine work and capabilities, and reconstruct the landscape of higher education.