Amazon's cloud business is planning on massive improvements to its AI application strategy, and with the new bundle service, Business Insider has learned.
Internally called the Q Business Suite (QBS), the new service is called a “Unified Workspace,” which combines the business intelligence and generation AI capabilities of existing Amazon tools such as Quicksight, Q Business, and Q Apps, according to internal documentation obtained by BI.
Quicksight is Amazon Web Services data visualization software, and Q Business is its flagship AI chatbot service. The Q app allows users to create apps powered by generative AI using natural language and company data.
Amazon has considered the option to “retire” the current standalone version of the Q Business Chatbot once QBS launches. These people asked not to be identified as they were not allowed to speak to the press.
The launch of QB shows a significant change in AWS' AI application strategy. Last year, Amazon launched Q Business as the best AI assistant for professional users, but the product faced early challenges after its rushed debut, BI reported earlier. Currently, as Q Business Apps are not reaching internal sales targets, AWS is expected to prioritize QBs, according to people familiar with the issue.
While Amazon has not decided on an external brand for QB, these people added that “quick” is one of the names being considered.
AWS CEO Matt Garman Josh Edelson/AFP
An Amazon spokesperson said the company, along with customers such as Nasdaq, Smartsheet and NFL, is seeing “strong growth” in the Q business.
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“If anything, we are investing more in this area and hope to offer a ton of new features and features over the next year,” the spokesman said.
“Single Entry Point”
According to internal documents, QBS aims to provide a “single interface” for accessing data in a variety of business applications, such as Asana and Microsoft Excel. The documentation explained that you can respond to queries and enable task automation, “agent” workflows, such as closing sales force tickets or sending out Outlook emails.
One of the theoretical examples outlined is a business manager seeking QBS for recent sales in a particular region. QBS can leverage Salesforce data to provide insight into sales performance, top customers, and potential transactions. The manager can then generate a report with this information and email it to your boss, all within the same application.
Amazon sees QBS as a solution to the broader challenges faced by business users. Securely connect various tools to existing business data and automate tasks with AI. Companies can even spend months setting up basic integrations, and often rely on external technology partners to get the job done.
Additionally, business users waste time juggling multiple applications, building workflows manually, or copying and pasting information to complete tasks. This fragmented approach leads to “duplicate work, inconsistent experiences, errors,” one of the Amazon documents points out, making it difficult for teams to standardize and streamline new processes.
AWS VP Dilip Kumar AP Photo/Ted S. Warren
“Unifying all products”
QBS is Amazon's latest bid to enter the business application market, often referred to as software as a service. Amazon dominates cloud infrastructure such as storage and calculations, but has been struggling for a long time to gain traction in the SaaS space.
An Amazon spokesperson told BI that AWS Connect is one of the business applications targeted at customer support agents, with over 10 million contact center interactions with “tens of thousands” of customers every day.
QBS isn't the only business application Amazon is working on. The company is also considering building a new AI coding assistant, internally codenamed BI, which we previously reported.
QB comes as AI has become increasingly reducing barriers to building custom software. Amazon CEO Andy Jassy wrote in a company-wide email on Tuesday that the company will “much easier to build agents.”
AWS VP Dilip Kumar is overseeing the QBS project, the document says. Previously, Amazon's Just Walk Aut Aut Aut Aut Aut Aut Kumar recently combined Q and Quick Site teams under a single organization, familiar people said.
Amazon is targeting QBS's July launch, but these people said its timeline could change.
Amazon plans to enable QB access using existing Q Business or Quicksight user credentials. The company expects users to “value integrated onboarding and subscription management.”
In the long run, Amazon hopes that, according to one of the documents obtained by BI, QB “integrates all products” with shared identity and governance frameworks, and “integrates all products” featuring seamless integration across different features.
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