New targeting and testing capabilities enable brands to scale RCS for Business while reducing common deployment risks and protecting performance
New York, May 20, 2026–(BUSINESS WIRE)–Attentive®, the omnichannel marketing platform that redefines how brands connect with people, today introduced Visibility AI, a new targeting layer designed to help brands maximize the value of RCS for Business.
Attentive was one of the first platforms to launch RCS for Business in collaboration with Google in the US. Since then, the company has helped leading brands execute and optimize RCS campaigns in real-world marketing programs, helped brands send hundreds of millions of messages, and supports more than 250 approved RCS agents for brands across industries. Learnings from early deployments are reflected in the development of Visibility AI, automatic upgrades, and RCS-specific testing tools to provide marketers with a more reliable way to test and scale RCS as they prepare for peak periods like Prime Day, Black Friday, and Cyber Monday.
Helping brands get the most value from RCS for Business
RCS is a core capability that brands expect to seamlessly enable and integrate with their existing messaging experiences. Since first introducing RCS for Business in 2024, Attentive has focused on three core principles to help brands maximize the continued performance of their messaging programs:
Visualization AI: make the message visible
Attentive’s iOS 26-optimized targeting layer determines whether a subscriber is more likely to engage with an RCS message or an existing SMS thread based on inbox visibility signals. It builds on Attentive’s extensive approach to maximizing inbox visibility, including innovations such as patented two-tap™ mobile technology, which helps improve overall program performance by ensuring messages reach customers’ primary inboxes rather than being filtered to unknown senders.
Automatic upgrades: a consistent experience
Visibility AI determines the best messaging path for each subscriber, while auto-upgrade helps maintain long-term continuity by automatically converting SMS/MMS messages to equivalent RCS messages. This allows brands to avoid thread fragmentation and create a more seamless transition when deploying RCS.
Customized launch support: Makes deployment easier
Customized implementation support, built-in RCS A/B testing, and streamlined agency approvals enable brands to more efficiently deploy RCS for Business. Backed by Attentive’s experience running real-world RCS programs, brands can have RCS agents live in just a few weeks while maintaining strong program performance.
“RCS presents real opportunities for brands, but it also changes the way they deploy,” said Karine Terzibach, Chief Business Officer at Atento. “Brands don’t just need access to RCS for Business. They need a seamless way to deploy RCS for Business while maintaining strong performance and a consistent user experience. We built Visibility AI and automatic upgrades to help marketers understand what works and can scale with minimal effort.”
