skift take
— Jason Clampett
If you missed the big news about Skift’s AI chatbots this week, we encourage you to visit Ask Skift to ask questions that traditional search engines can’t easily answer. please tell me something Leave a comment or use the thumbs up/down buttons to think about the tool. You can read more about what this tool does and why we built it in this story.
Skift started this week by looking at the people who influence tourism and how they influence the choices of both destinations and consumers. In a companion podcast, Global Tourism Reporter Dawit Habtemariam said, “These destinations would not have been found if potential visitors had simply searched online using these influencers. We’re showing visitors what we have on site,” he said. Click through to read the story and listen to the podcast for more insight and background.
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Growing Influencer Base Focuses on Greater Destination Marketing
As the social media influencer industry evolves and matures, destination marketing organizations are taking them seriously as agents in their efforts to grow visitors. Bonus: Hear the author discuss this story in the Skift Daily Briefing.
Airbnb’s new strategy to re-engage Gen Z
Airbnb’s strategy can be summarized as follows: Maintaining an affinity with the quintessential 26-year-old gives the company an edge over rivals who often attract older travelers.
Free Webinar: Are Airlines Ready for the New Era of Retail?
In this upcoming panel discussion, industry leaders from Saber, Travel in Motion and Oman Air join Skift to discuss how best to realign traditional retail based on a traveler-centric model . Register now to join us on May 31st at 11am ET.
From Expedia to Power Travel for Mastercard-Connected Banks
Expedia Group has a strong and growing B2B segment that accounts for about a quarter of all revenue. Booking Holdings and Hopper are after Expedia. again: Why Expedia’s chairman thinks AI has an edge
Google’s New Generative AI Tools for Travel
Google may be behind OpenAi in generative AI, but it’s catching up. Interestingly, we used some travel-related examples in demonstrating our latest set of features. Other Google Travel: Google Travel Retires Trip Summary Feature
Skift Short Term Rental Summit: New Speakers Added
Skift’s short-term rental summit speaker line-up continues to grow. Added founder and CEO of UnderTheDoormat Group, his CEO and co-founder of Placemakr, and global head of real estate at Airbnb. You can’t miss these big names talking about the future of the industry. It will be held in New York City on June 7th.
British online travel entrepreneur Hugo Burge dies at 51
Burge’s death left a void in online travel and the people he worked with at startups he invested in. More recently, his support for artists and other creators has left a cultural legacy for Britain.
Soho House asks members to make additional purchases to secure profits
you know what’s cool? Get nice people to join your membership club. Do you know what’s even more amazing? Encourage members to purchase high-margin upsells, such as food and skin care products.
Chart of the Week: Ultra-Cost Airlines Win
Ultra low-cost airlines experienced explosive growth from 2013 to 2019. What’s even more surprising is that this trend has continued during and after the pandemic. The sharp increase in market revenues and in-flight passenger numbers has allowed airlines in this category to mitigate the impact of the pandemic and quickly recover to pre-pandemic levels. Learn more in our new Skift Research report. US Aviation: Skift Research Forecasts 2023/2024
Ryanair and Boeing make up
Ryanair has given Boeing a boost and left the past behind by ordering up to 300 new 737 Max aircraft. This is the largest order ever for a European discounter. Edward Russell and Jay Shabbat discuss the deal on this week’s Airline Weekly Lounge podcast. Additionally, Air France KLM Airlines and his IAG first quarter results.
