It's time for Apple WWDC 2024. It's starting on June 10 in Cupertino, California with a big live keynote hosted by Apple CEO Tim Cook and his team. Apple WWDC is aimed at developers and focuses on software upgrades and features that can be previewed by the community. And the company has planned that as a big part of its agenda for this year's WWDC 2024.
The company will also be hosting an offline event for select developers and students at its Apple Park campus. It was previously suggested that Apple TV might get an upgrade this year at WWDC 2024, but that rumor has been brushed aside, and we can see why Apple did so.
Reports suggest that Apple is unlikely to bring any hardware products to this year's WWDC 2024. Details shared by Bloomberg suggest that Apple will only be targeting a new software upgrade that is expected to include major AI additions.
The company also released a cheeky teaser with the tagline “Absolutely Incredible,” which many took to be Apple's take on AI.
Apple is still playing catch-up with OpenAI and Google, who are ahead of it in their respective AI releases — ChatGPT 4o now offers AI-to-AI conversations and readings from a phone's camera — while Google is slowly making headway and facing its own hurdles with AI-powered search.
Apple will likely turn to one of these two companies to provide image and text generation tools for its iPhones, something the company may find difficult to achieve with its own in-device AI architecture. While it is interesting to see Apple looking for an AI partner, it is not at all surprising that it may team up with a rival to provide AI capabilities to its customers. Apple has wanted to go in a different direction with its focus on AI tools. More details on this plan will likely emerge in the coming hours.
