The company said last month that it had fallen behind competitors such as Alphabet, Microsoft and OpenAI for not embracing AI sooner. Now, the company is looking to help customers upgrade their devices to take advantage of the technology.
Riding the next-generation AI boom
Apple had big plans, as announced by CEO Tim Cook, to start incorporating AI technology into its products in early 2024. The company's Gen AI technology is currently only compatible with 8% of iPhone and iPad devices and the 1.3 billion smartphones currently in use by its customers.
According to Morgan Stanley, Apple could sell around 500 million iPhones over the next two years and is expected to lead a recovery in the global smartphone market this year as a result of Gen AI.
Amid this trend, the iPhone maker has seen rapid growth around the world, especially in India, where it recently reported a 33% increase in sales.
The growth of Gen AI is sweeping the world, with global IT spending predicted to reach $1 trillion by 2024. Businesses are now beginning to invest heavily in this technology to meet customer demands, increase productivity, and create innovative operations.
Gen AI also requires massive levels of computational power and data storage. Training Large Language Models (LLMs) such as GPT-4, which are at the heart of many Gen AI applications, also requires massive amounts of processing power.
Apple Intelligence: Gen AI takes priority
Launching in June 2024, Apple Intelligence aims to set a new standard for privacy in AI by understanding your personal context and providing intelligence that is useful and relevant to you.
Apple Intelligence for iPhone, iPad and Mac is designed to combine the power of generative models with personal context, harnessing the power of Apple silicon to understand and create language and images, take actions across apps, and leverage personal context to simplify and speed up everyday tasks.
