Apple just released its annual report on the App Store ecosystem ahead of next week’s Worldwide Developers Conference (WWDC).
The App Store will reportedly allow developers to collect fees and sell products worth more than $1.4 trillion in 2025, up from the $1.3 trillion announced the previous year.
The US$1.4 trillion figure reflects all transactions made through applications on the App Store platform, including physical goods, digital services, and advertising.
Apple believes this number shows that the App Store ecosystem offers a wide range of business opportunities for developers, far exceeding revenue from in-app purchase transactions.
In particular, Apple emphasized that approximately 90% of total transaction value in 2025 will be fee-free. This means that most of its revenue is generated from activities such as online retail, food delivery, ride-hailing, travel, and many other real-world services for which Apple doesn’t charge developers.
According to the report, revenue from physical goods and services accounted for the lion’s share at about $1.1 trillion. Meanwhile, revenue from digital goods and services reached $149 billion, up from $131 billion last year.
This is a series of deals where Apple typically applies a commission rate of 15% to 30% depending on the type of service and the size of your business.
Additionally, in-application advertising revenue will reach $151 billion in 2025, a slight increase compared to $150 billion the previous year. Although the increase is modest, the advertising sector remains an important part of the mobile application ecosystem.
Apple also said the App Store now averages more than 850 million weekly users in 175 countries and territories. Massive user scale continues to be the foundation that helps developers reach customers and scale business operations globally.
One of the notable highlights of this year’s report is the strong development of artificial intelligence applications.
Apple said 40 of the top 100 App Store apps in 2025 will have built-in AI features for users. Apps in this group had significantly higher revenue growth than the rest of the apps in the ranking.
The above information is believed to indicate that AI will continue to be a major theme at WWDC 2026. According to a number of sources, Apple is preparing to announce plans to expand AI integration capabilities on its operating system, while potentially improving the Siri assistant and allowing AI agents to operate deeper into the App Store ecosystem.
Regionally, Apple said that revenue and sales through the App Store in China have more than doubled over the past six years. Growth is even stronger in the US and Europe, where sales have more than tripled.
Most of the growth momentum continues to come from physical services and products such as e-commerce, grocery delivery, ride-hailing, and tourism.
