(Reuters) – Apple Inc has resumed talks with OpenAI about using the startup's generative AI technology to power several new features coming to iPhones later this year, Bloomberg News reported on Friday. Reported.
The companies are discussing the terms of a potential agreement and how OpenAI capabilities will be integrated into Apple's next iPhone operating system, iOS 18, the report said, citing people familiar with the matter. It is said that it has started.
Apple and OpenAI did not immediately respond to Reuters' requests for comment.
Bloomberg reported last month that Apple was in talks to license Google's Gemini chatbot as a new feature on the iPhone.
Bloomberg reports that Apple has not made a final decision on which partner to use, and could reach agreements with both OpenAI and Alphabet Inc.'s Google, or choose a different provider entirely. .
Apple has been slower to deploy generative AI, which can generate human-like responses to written prompts, than rivals like Microsoft and Google, which are building it into their products.
Apple CEO Tim Cook said in February that the company is investing “significantly” in generative AI and will reveal more about its plans to leverage the technology later this year.
(Reporting by Jyoti Narayan in Bengaluru; Editing by Leslie Adler)
